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How Google’s Core Algorithm Update Will Affect Law Firms in 2023

by Kevin Vermeulen • March 20th, 2023 • SEO | Blog

Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affectGoogle Search Console for Legal Marketers search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this information and how it’ll impact their firm’s SEO. Here’s everything law firms need to know.

March 2023 Core Update

Google has confirmed that this update is now beginning to roll out. They’ve also confirmed that the update may take up to 2 weeks to complete. Law firms should stay up to date with this latest rollout, as it may impact search engine rankings.

Why Does Google Update Its Algorithm?

Google algorithm updates may seem like a nuisance, but they’re meant to increase Google’s ability to provide the most high quality and relevant answers to searchers questions.

However, this means that SEO professionals must constantly stay current on Google updates and SEO best practices. 

What We Know About the March 2023 Algorithm Update

While Google hasn’t provided specifics on this update yet, we’ve drawn some conclusions based on their past updates:

  • Timeline– The effects of updates don’t happen overnight. The update’s impacts may take days or weeks to be noticeable as Google’s crawlers  reassess the web.
  • Watch your data– keep an eye on your keyword rankings and organic search traffic. These metrics will give you a clue if you need to change your strategy after the update
  • Keep up with quality– one thing is for sure: Google wants the top ranking search results to be of the highest quality. Make sure to keep producing content that is valuable, high quality, and created with your target audience’s needs in mind.
  • Get technical- don’t forget about the technical details Google looks out for. Make sure your website is optimized for mobile, high speed, and uses proper indexing. These things will have a big impact as Google crawls your site.

How to Stay Up to Date on SEO Best Practices

We understand that staying up to date on the ever changing Google algorithm and SEO best practices can be difficult. That’s why we recommend law firms consider working with an SEO specialist. SEO agencies and specialists will keep current on all things SEO, so you don’t have to scramble every time there’s a Google update.


This update may have an impact on your law firm’s search engine visibility. Legal marketers must watch their metrics closely and be prepared to identify areas of improvement as the next couple of weeks progress and this update is finalized.

If you are struggling to keep up with the ever changing scope of SEO, we’re happy to help. We have years of experience helping law firms and legal vendors optimize their website and improve their SEO strategy over time. Contact us today for a free consultation to get started.


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