Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our strategies and better optimize. Here’s the most recent note from Google and how it relates to SEO marketing for law firms.
In recent content from Google’s John Mueller, he suggests keeping the <head> HTML element section “clean” to ensure that search crawlers can better understand your website. On a Reddit thread where users asked about whether HTML code placement can affect SEO issues, he said that the answer is yes. The placement of HTML code could adversely impact SEO marketing for law firms if it doesn’t appear at the top of the page.
In his remarks, Mueller uses the term HTML Headers. However, the <head> element isn’t typically referred to that way. For context, HTML Headers are generally understood to reference the <heading> element (meaning H1, H2, H3, and so on). Header elements are a specific HTML component known as <header> which contains things like the menu or company logo. Further, the Head HTML element is a section at the top of the HTML document with metadata about the document itself (such as the title and meta description). It’s important to note that when Mueller references “headers” he is specifically talking about the <head> element.
Related: SEO for Law Firm Websites eBook
Based on this advice, it makes sense to review your site and ensure you’re following these best practices. Need some assistance with the technical elements of SEO marketing for law firms? Start by completing our free SEO audit, which can point to on-site issues that can be fixed.
Or if you’d like even more hands-on help creating an SEO strategy, then contact us today for a free consultation.