Category: SEO

Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so that you can reach a relevant audience that’s seeking the information you can provide. […]

Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you follow some best practice suggestions, you can achieve a good balance. […]

If you’ve even dabbled in digital marketing in today’s business environment, then no doubt you’re familiar with the term SEO. SEO – or search engine optimization – is a complex and ever-changing science, but one that can offer serious rewards for those who do it right. The trouble is, most marketers don’t truly have the […]

This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to other sites. Here’s what law firms need to know about the latest Google link spam update.  Just […]

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along with several other items. So what happens if your site experiences mobile usability failure? Will your site […]

In order for new clients to learn about you online, they have to find your website first. The more visibility your website has, the greater your chances of generating more traffic and new leads. This visibility and ability to reach potential clients is highly dependent on search engine optimization. It’s always a good idea to […]

For law firms, making their website visible online is of critical importance. Any organization is likely to have the goal of a strong web presence and being found easily on the internet. For companies that operate within certain regions – like a law firm – local discoverability is even more crucial. Legal marketers should make […]

In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the semantics can be an asset as you strive to achieve a higher rank in the eyes of Google’s algorithm. […]

Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time and which ones to ignore? According to search experts, here are 10 SEO tips that will […]

No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that can be spent on other efforts. However, when planning to hire an SEO consultant for law firms, it’s essential to work […]

Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret, which can make it difficult to direct your efforts. Fortunately, there is no shortage of SEO tools for law firms, designed […]

SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do things – if they only knew about it. That may be the case with the latest information coming to […]