Category: Digital Marketing

A law firm email newsletter is one of the most effective ways to provide real value to your readers and encourage them to engage more with your firm. They tend to be a high-performing tactic in a well-developed email strategy. That being said, there are a lot of steps necessary to make sure your newsletter […]

2021 was an unprecedented year for digital marketing amongst law firms. Many turned to new and creative ways to connect with their audience and amplify their voice. However, with such a fast-changing world, many law firms are wondering how to keep up with legal marketing trends. Here are our predictions for what will trend in […]

As 2021 comes to an end, we wanted to take a look back at what some of the most popular topics were on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in popularity and sparking people’s interest. Here’s a look at Good2bSocial’s top 10 […]

Online marketing is a broad term that covers all manner of digital brand building and lead generation. The internet evolves constantly, but it’s important to understand how to use online marketing for law firms – because most potential clients convene there every day. Keep reading to learn more about how to meet your future clients […]

Landing pages are a smart way to get web visitors to interact with your site. Whether you’re trying to engage with future clients, get people to take a targeted action, or promote something specific, landing pages are a big part of converting website visitors into leads. Landing page content is crucial – but don’t overlook […]

A website is a crucial tool for any law firm. In today’s digital landscape, 86% of consumers say they rely on the internet to find local businesses. However, it’s important to note that having just any website isn’t necessarily better than having no website. Many times, firms are so eager to launch or update their […]

On November 15th, we published the results of The Good2bSocial 2021 Social Law Firm Index, our annual whitepaper that examines how America’s top 200 law firms (as ranked by The American Lawyer) adopt and apply digital marketing in terms of outreach, engagement, and business development. The Social Law Firm Index analyzes each firm’s digital footprint […]

Video continues to increase in importance every day. In fact, studies done by Animoto reported that 93% of brands have gotten a new customer due to videos on social media, and including the word “video” in email subject lines can increase open rates by 19%.  In today’s business climate, everyone is trying to do more […]

If email is an important part of your marketing mix – and it is, for most law firms – then you need to be concerned about spam traps. Many legal marketers understand that a spam trap might be out there and that it can hurt their efforts, but they don’t necessarily know what to do […]

According to the Census Bureau, 25% of adults in the U.S. live with a disability. That means that a fourth of your target audience may have a disability hindering them from using your site effectively. Start taking the steps to make sure your website is accessible to everyone. It’s the right thing to do, and […]

One of the best ways law firms can create a strong web presence is by creating practice area pages. Creating compelling practice area pages can provide key information and drive leads. How do you create practice area pages that encourage potential clients to contact your law firm? Here are nine best practices that content creators […]

Programmatic advertising continues to be a popular strategy for law firm marketers. Programmatic ad buying technology is highly targeted, less expensive, and more transparent than traditional advertising. That being said, programmatic advertising and Real Time Bidding (RTB) concepts can be confusing, and therefore intimidating to many law firm professionals. Here, we’ll cover the basics of […]