by Talia Schwartz | Aug 20, 2020 | Content Marketing
When people commit to spending their hard-earned dollars, they go through a process. This is true of even the most basic consumer good, but the process tends to be more complex when choosing a law firm. What is referred to as the “buyer’s journey” helps individuals...
by Kevin Vermeulen | Aug 7, 2020 | Content Marketing
Nowadays, law firms put a lot of emphasis on new marketing opportunities, such as crafting videos on Instagram and LinkedIn, to reach their prospective clients. While there is nothing wrong with contemporary communication methods, they shouldn’t distract you...
by Gabrielle Meyers | Aug 6, 2020 | Content Marketing
Webinars have always been an important part of law firm marketing. In addition to showcasing knowledge and thought leadership, webinars are great marketing tools because they can be repurposed. Over the coming months, expect to see webinars become even more essential...
by Vondrae McCoy | Aug 5, 2020 | Content Marketing
If you follow our blog, you know we’re big believers in podcasts. In an increasingly digital world, podcasts are an important way for law firms to share their knowledge and thought leadership, while promoting their brand. Unfortunately, having a well-developed and...
by Kevin Vermeulen | Aug 3, 2020 | Content Marketing
An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, law firm blog posts serve several purposes. To name just a few, a blog: Allows for easy creation and management of...
by Noreen Fishman | Jul 31, 2020 | Content Marketing
Want to maximize your law firm’s written content to its fullest potential? That means not only sharing it out to your law firm’s social media accounts, but also enlisting your team to distribute it from theirs. By leveraging all firm employees as brand ambassadors,...
