by Vondrae McCoy | Oct 7, 2020 | Content Marketing
If you follow our blog, you’ve heard it before: content is king. In today’s world, good content isn’t good enough – your content needs to be great. Content should be well-written, relevant, and valuable to your intended audience. Here are six of our favorite...
by Talia Schwartz | Sep 28, 2020 | Content Marketing
Webinar usage among law firms and companies has skyrocketed over the last few months, which shouldn’t come as a surprise. Webinars are the next best option to an in-person meeting or event. Here at Good2bSocial, we know a thing or two about webinars. We’ve hosted and...
by Noreen Fishman | Sep 23, 2020 | Content Marketing
Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects....
by Noreen Fishman | Sep 18, 2020 | Content Marketing
Many of our clients tell us that the hardest part of their law firm blogging strategy is coming up with ideas. Often, firms are tempted to write about what’s going on with them: new developments, new hires, upcoming webinars, etc. It’s always nice to highlight company...
by Vondrae McCoy | Sep 14, 2020 | Content Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection which fosters long-term...
by Vondrae McCoy | Sep 3, 2020 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). Furthermore, by 2022, online video will make up more than 82% of all consumer internet traffic — 15 times higher than...
