Category: Content Marketing

 Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more sophisticated plan to attract and engage them.  In today’s highly competitive marketplace, lead nurturing has become crucial. In fact, 87% of marketers […]

Podcasts are the new “It” form of content. The popularity of podcasts worldwide has been on the rise in recent years, and it’s projected that the number of global podcast listeners will reach an estimated 464.7 million by the end of 2023. Additionally, Google’s search algorithms are increasingly taking audio forms of content into account. […]

A/B testing is a smart way to bring the scientific method to your marketing efforts. Advertising on LinkedIn is no different. You can compare the performance of your LinkedIn advertising campaigns by testing specific variables like ad format, creative content, audience and ad placement. Here is what you need to know to do an A/B […]

The legal industry is very unique in terms of marketing. For one thing, it’s highly competitive. Additionally, much of legal marketing relies on compelling content and thought leadership – that most legal professionals don’t have time to create. Plus, there are certain ethical and legal considerations that make creating legal content more complicated.  Why is […]

Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow down. Content is really the cornerstone of a successful digital strategy, but creating compelling content is […]

If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest using AI tools to write web content, most experts recommend against it. Here’s what […]

How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps people get to know you, long before they pick up the phone […]

In the old days, a lot of legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy. Now, we know that social media is key for […]

One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose the content that you’ve spent valuable time and effort on.  Why Repurpose Content?  When it comes down to it, repurposing […]

Threads is the latest social media app to gain popularity, and since its creation many law firms have joined the app. However, many still wonder what they should post on the app and what type of content will perform best.  Post Ideas For Law Firms On Threads 1. Ask a Question The best way to […]

72% of marketers believe that webinars have a direct impact on revenue. Since the pandemic, many industries have seen the value in conducting webinars, including law firms. But putting on a successful webinar is a lot easier said than done. Just simply setting up a Zoom meeting isn’t enough, law firms should work to implement […]

Keywords are the backbone of any SEO strategy. In order to rank in search engines, you must optimize your content for target keywords that you want to be found for online. But how can law firms know which keywords will be best for their strategy? Here’s how to find the best keywords for your law […]