by Kevin Vermeulen | Nov 9, 2018 | Content Marketing
For law firms, legal marketers, and legal vendors, a full funnel is key. A full funnel paves the way to client acquisition and ongoing relationships that help a company flourish. Obviously, keeping that engine running takes work. A great way to generate leads to fill...
by Kayla Johnson | Nov 2, 2018 | Content Marketing
The National Law Review recently published an article stating that 96% of consumers have turned to the internet for legal advice. With that kind of staggering statistic, it’s no wonder we’re encouraging legal firms and vendors who support them to focus more of their...
by Kayla Johnson | Oct 25, 2018 | Content Marketing, Podcast
In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm’s strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article’s reach. Subscribe to the Legal...
by Guy Alvarez | Oct 15, 2018 | Content Marketing
One of the biggest marketing challenges for law firms is creating original content for social media that people actually find relevant, interesting, and worth reading. If you find yourself constantly repurposing the same types of content with the same format, take a...
by Kevin Vermeulen | Oct 2, 2018 | Content Marketing
A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who...
by Kayla Johnson | Sep 14, 2018 | Content Marketing
Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This...
