by Kevin Vermeulen | Oct 2, 2018 | Content Marketing
A re-engagement campaign for your law firm is a great way to reconnect with contacts who have stopped opening your emails or visiting your website. Assuming you have an email newsletter or are sending out client alerts, you likely have many contacts on your lists who...
by Kayla Johnson | Sep 14, 2018 | Content Marketing
Law firms can learn a great deal about a successful content strategy from an unexpected source, LinkedIn. More than just a professional social networking site, the LinkedIn platform also proved its ability to implement a strongly successful content strategy. This...
by Guy Alvarez | Sep 10, 2018 | Content Marketing
A law firm editorial calendar might seem like overkill for something as simple as writing a blog post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content...
by Kevin Vermeulen | Sep 6, 2018 | Content Marketing
Lawyers have a range of tools at their disposal for advertising and marketing, including LinkedIn. This content platform can deliver excellent visibility without any cost; you just have to put in the time and effort. This ability began about two years ago when...
by Guy Alvarez | Aug 30, 2018 | Content Marketing
Can a free ebook help you grow your practice? Absolutely. While it certainly takes some time and effort to craft an eBook worth sharing, it’s much easier than publishing a printed book – and yet it can still yield many of the same benefits. By targeting a...
by Kevin Vermeulen | Aug 21, 2018 | Content Marketing, Podcast
In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence...
