by Vondrae McCoy | Feb 22, 2023 | Content Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection that fosters long-term...
by Guy Alvarez | Feb 15, 2023 | Content Marketing
If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your other activities. If you’re looking for...
by Kevin Vermeulen | Feb 8, 2023 | Content Marketing
Marketing your law firm in today’s noisy digital environment requires a layered strategy. Blogs, webinars, infographics, and videos, sending out newsletters, social media, organic and paid SEO – it all has value. But what about podcasting for law firms? Podcasting is...
by Vondrae McCoy | Feb 2, 2023 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). In 2023, online video is expected to account for 82.5% of web traffic. If those figures make you want to ramp up your law...
by Noreen Fishman | Jan 27, 2023 | Content Marketing
If it feels like your content marketing goals are loftier than your content marketing budget, you’re not alone. The Content Marketing Institute recently released a report detailing some dissatisfaction among content marketers: a workload that’s too large, while...
by Kevin Vermeulen | Jan 19, 2023 | Content Marketing
Podcasts can be a very successful marketing tool for law firms when done correctly. “Done correctly” is a key term though – because there are many podcasts that never gain any traction. How can you separate yourself from the noise on an increasingly popular channel? ...
