by Kevin Vermeulen | Jan 28, 2019 | Content Marketing
Many people don’t realize they are overlooking a key subset of valuable information: the search data contained within their own website. Once you figure out how to pull such reports and really dive into the data, it will feel like a new world is open to you! Analyzing...
by Kevin Vermeulen | Jan 17, 2019 | Content Marketing
One of the most important aspects of successful digital marketing, is content personalization for law firms. Regardless of the industry, clients are faced with a range of choices and the way to stand out is to customize content to the unique needs of your clients....
by Kayla Johnson | Jan 7, 2019 | Content Marketing
From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box. Luckily, preventing your emails from being marked as...
by Guy Alvarez | Dec 3, 2018 | Content Marketing
Webinars are great for so many reasons. They make for a great lead magnet, they’re wonderful marketing tools, they can be saved and repurposed, and they showcase expertise. If you’ve decided to make webinars part of your marketing or business development process,...
by Kayla Johnson | Nov 26, 2018 | Content Marketing
In this year’s Social Law Firm Index, we highlighted the growing importance and adoption of interactive content for law firms. Interactive content can include quizzes, assessments, tools, and surveys and is one of the best ways for law firms to facilitate engagement...
by Kayla Johnson | Nov 19, 2018 | Content Marketing
You’ve heard us say it before: content is king. In today’s world of digital marketing, content can make a huge difference to your bottom line. The right technology is key – and the options can seem endless. The Content Marketing Institute recently released a...
