by Paola Henriquez | Jul 29, 2019 | Content Marketing
Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more sophisticated plan to attract and engage them. In today’s highly...
by Paola Henriquez | Jun 24, 2019 | Content Marketing
A buyer persona – or, in the case of law firms, a “client persona” – is a key piece of your marketing puzzle. How can you determine who to market to, if you don’t have thoughtful personas built out? Here are 15 simple questions to help you build your...
by Kevin Vermeulen | Jun 21, 2019 | Content Marketing
To make the most of your law firm’s SEO strategy, you should work to create content based on search intent. This idea may be foreign to many law firms, so take a few minutes to understand search intent and why it matters before getting into how to create content based...
by Guy Alvarez | Jun 3, 2019 | Content Marketing
If you read our last blog post on republishing blog posts, you know there are several benefits to your firm in doing so. Refreshing blog posts help to refresh your content catalog, improve search rankings (or keep them intact), and fill up your editorial calendar...
by Good2bSocial | May 21, 2019 | Content Marketing
Consider how much information comes at you in one day. From social media, to RSS Feeds you subscribe to, to email and things that get sent to you throughout the day. It’s easy to research one topic and quickly go down a rabbit hole until you realize you’ve spent an...
by Good2bSocial | May 2, 2019 | Content Marketing
Email deliverability may not be something you think much about. In fact, if you’re unfamiliar with the term, email deliverability refers to the rate of emails that actually make it into a subscriber’s inbox. With increased security challenges and spam blockers that...
