by Vondrae McCoy | Nov 6, 2020 | Content Marketing
Is getting website traffic and clicks your law firm’s ultimate marketing goal? Most likely not. You want your website visitors to perform a desired action rather than just landing on your website, reading a blog or two and moving on. With content marketing,...
by Talia Schwartz | Oct 26, 2020 | Content Marketing
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps...
by Noreen Fishman | Oct 21, 2020 | Content Marketing
Leading law firms use content marketing to build their brand, attract new clients, and grow their revenue. By offering useful information that answers a potential client’s initial questions, you’re positioning your law firm as an expert and authority on a given issue...
by Kevin Vermeulen | Oct 16, 2020 | Content Marketing
For your law firm’s most effective video ad strategy, try aligning video content with the 3 stages of the buyer’s journey. By creating videos with a funnel-focused mindset, you can nurture and convert more leads into clients. Design each video with its particular role...
by Noreen Fishman | Oct 15, 2020 | Content Marketing
It’s easy to get excited about the variety of digital channels available to law firms. From LinkedIn Stories to Google Ads, there are so many tactics that can help you build your brand and grow your practice right from your laptop. Don’t forget about email, though....
by Talia Schwartz | Oct 8, 2020 | Content Marketing
Podcasts are the new “It” form of content. In fact, 39% of men and 36% of women age 12+ in the U.S. are monthly podcast listeners (Edison Research). Additionally, Google’s search algorithms are increasingly taking audio forms of content into account. Research is...
