by Noreen Fishman | Sep 23, 2020 | Content Marketing
Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects....
by Noreen Fishman | Sep 18, 2020 | Content Marketing
Many of our clients tell us that the hardest part of their law firm blogging strategy is coming up with ideas. Often, firms are tempted to write about what’s going on with them: new developments, new hires, upcoming webinars, etc. It’s always nice to highlight company...
by Vondrae McCoy | Sep 14, 2020 | Content Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection which fosters long-term...
by Vondrae McCoy | Sep 3, 2020 | Content Marketing
Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every day (HubSpot). Furthermore, by 2022, online video will make up more than 82% of all consumer internet traffic — 15 times higher than...
by Kevin Vermeulen | Sep 2, 2020 | Content Marketing
When you’ve spent time writing a compelling blog and finally hit the publish button, you feel a sense of accomplishment; you feel like your content marketing efforts are done. That is not the case, however. Your work is only halfway over. Now, it’s time to work on...
by Talia Schwartz | Aug 31, 2020 | Content Marketing
Your law firm just hosted a successful webinar – you had great interactions with your attendees, your speakers were compelling and on point, and you’re feeling great. Now what? Do you archive the webinar and never think about it again? Absolutely not! You’ve...
