Category: Content Marketing

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for, and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]

As the legal industry becomes more competitive, law firms must prioritize building trust and credibility. A strong online reputation plays a crucial role in attracting new clients, and reviews and testimonials are key components of that reputation. Before choosing a law firm, potential clients often seek feedback from past clients to gauge the firm’s expertise, […]

Average copywriting might generate a lead or two, but truly great copy captures attention and keeps people talking about your law firm long after the initial interaction. Don’t settle for bland, forgettable content. As a legal marketer, you need copy that excites, resonates, and leaves a lasting impression on your audience. In this blog, I’ll […]

Content aggregators gather content from around the web or from contributors in order to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read […]

  Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts you have access to to improve your content strategy. When you let […]

Struggling to convert website visitors into new clients? You’re not alone. Many law firms overlook one of the most effective tools in their marketing arsenal: calls to action (CTAs). Let’s change that. In this blog, I’m diving into how to craft compelling CTAs that engage your audience and encourage them to take action. Whether you’re […]

In today’s competitive legal landscape, standing out as a thought leader is more critical than ever. Publishing a by-lined article in a respected publication does more than showcase expertise—it establishes authority, fosters connections, and drives business opportunities. This impactful content strategy has become a cornerstone for lawyers and law firms looking to elevate their professional […]

Sometimes, even the best blogs can grow stale, and traffic to those once-popular posts can start to decline. This makes it clear that the information or presentation may no longer resonate with today’s audience. Recognizing this, we decided to revisit some of our most important blog topics, starting with “LinkedIn for Lawyers: 12 Steps to […]

Crafting a content marketing strategy that drives results requires a deep understanding of the different stages of the customer journey. It’s not enough to rely on one type of content, as different prospects are at different stages of engagement with your firm. Some may just be becoming aware of your services, while others are ready […]

Email is a powerful marketing channel, especially for legal marketers. According to HubSpot, 59% of marketers say email delivers their highest ROI. For law firms, email marketing plays a key role in nurturing leads and building client relationships. But how do you ensure you’re maximizing your email marketing efforts? It starts with segmenting and personalizing […]

  Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your podcast’s listenership has stalled or hasn’t gained traction yet, there are several steps you can take to ensure […]

As a law firm, choosing the right content format can greatly impact your online visibility, client engagement, and overall marketing success. Whether you’re aiming for quick engagement on social media or providing in-depth resources to build your authority, the format you select plays a key role in connecting with your audience and driving conversions. In […]