How to Improve the Discoverability of your Law Firm’s Podcast

Podcasting is a fantastic way for lawyers to boost visibility and build reputations. But let’s be honest—creating a podcast is only half the battle. Growing a consistent audience is where the real work begins. If your podcast’s listenership has stalled or hasn’t gained traction yet, there are several steps you can take to ensure it reaches the right audience. In this blog, I’ll uncover them all.

Here’s How I Recommend Approaching Podcast Discoverability:

1. Transcribe Your Episodes
   Search engines rely on text, so providing transcriptions for your podcast is a must. This helps with SEO and makes your content easier for potential listeners to find.

2. Repurpose Episodes into YouTube Videos
   Uploading your audio as a video not only gives you access to YouTube’s massive audience, but also helps with closed captions and boosts discoverability.

3. Add Show Notes
   Detailed show notes can give listeners a preview of what to expect and provide search engines more text to index, making your podcast easier to find.

4. Create a Podcast Landing Page
   A dedicated page on your firm’s website can act as a central hub for your podcast. Link to it from blog posts, newsletters, and social media to drive traffic.

5. Leverage Social Media
   Share new episodes across all your platforms. Most podcast listeners discover new shows through social media, so use LinkedIn, Instagram, Facebook, and more to promote your content.

6. Prioritize Quality
   Even the best promotion won’t work if your content doesn’t resonate. Make sure your episodes are engaging, credible, and tailored to your audience.

7. Focus on Your Audience’s Needs
   Tailor your content based on your client personas and target market. Address the challenges they care about, and they’ll keep coming back for more.

8. Be Consistent
   Regular publishing schedules keep your audience engaged and provide more opportunities for discovery.

9. Start Strong with Multiple Episodes
   Launch your podcast with at least 3-5 episodes ready to go. This gives new listeners plenty of content to explore and can even help you land in iTunes’ “New and Noteworthy” section.

10. Submit to Podcast Directories
    Get listed on popular podcatchers like Overcast, Spotify, and Apple Podcasts to expand your reach.

11. Collaborate with Others
    Mention partners or feature guests in your episodes, then share the content with them. They may promote your podcast to their own audiences.

12. Be a Guest on Other Podcasts
    Reach out to other podcasts in your niche and offer to collaborate. This can introduce your law firm to a whole new audience.

Build A Community Around Your Podcast

Don’t think of your podcast as a one-way conversation. Building a community around it can take your efforts to the next level.

• Create a Social Media Group: Host discussions about your episodes in a LinkedIn group or on Facebook. Encourage your audience to ask questions or share their thoughts.
• Engage with Listeners Directly: Respond to comments, emails, or social media mentions to make your audience feel heard.
• Host Live Q&A Sessions: Use tools like LinkedIn Live or Zoom to dive deeper into topics and interact with your listeners in real-time.
• Offer Bonus Content: Provide exclusive episodes, behind-the-scenes insights, or downloadable resources to keep your audience engaged.

Takeaway

A successful podcast doesn’t happen by chance. It requires strategy, consistency, and effort. These tips can help you increase your podcast’s discoverability and grow a loyal audience that supports your law firm’s goals.

If you’re looking to get started—or take your podcast to the next level—reach out to us. My expert team and I are here to help you create, promote, and grow your podcast.