Content aggregators gather content from around the web or from contributors in order to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read and providing you with relevant articles from expert voices. In this post, we discuss how Mondaq, JD Supra, and Lexology can provide value for your firm.
For a service with a global reach, Mondaq is a good option because it includes legal insights from over 70 countries. This is a major benefit for international law firms that may want to contribute their own content to the site. When your law firm contributes, Mondaq is able to distribute your insights or blog posts to potential clients who find your content relevant. With the analytics capabilities the service offers, you’re able to view exactly who reads your content. This data can help your firm understand how to create the most client-centric content.
If you want to use this platform for content curation, Mondaq allows you to receive bi-weekly emails with relevant content, based on the filters you pre-selected. While you can opt for a headline feed if you use the site frequently, it’s also easy to search for the content you’re looking for by industry, topic, or country.
JD Supra is one of the most popular content aggregators in the legal landscape with clients like DLA Piper and Latham Watkins. If you’re a contributing author, this platform can help you integrate both your content marketing and social media strategies in order to share your insights with the right audience. With a focus on the legal industry, the service connects your content with law firm directors, in-house counsel, lawyers, reporters, and editors who will find your knowledge and expertise relevant. With social analytics and monitoring functions, JD Supra helps your content get found on social media too. Through continuous consultations and guidance from content experts at JD Supra, your law firm can learn how to write the content your audience actually wants to read.
As we’ve mentioned in the past, content curation should be a part of your firm’s content marketing strategy. JD Supra can help you sort through valuable articles that your firm can then share through email newsletters or social media.
With over 650,000 searchable articles and legal updates, Lexology is another option for law firms interested in the benefits of content aggregation. While your firm can submit their content to Lexology, there are less analytics tools for contributors. This platform is designed and optimized for those looking to curate legal content. You can search articles by work area, jurisdiction, topic, or firm in order to find the most pertinent, timely content to share. Lexology provides users with an intuitive newsfeed which displays articles relevant to your interests and needs each time you log in.
Whether you’re a law firm with the goal of enhancing your content marketing strategy or a legal marketer aiming to increase the amount of content you curate on social media, Mondaq, JD Supra, and Lexology are all content aggregators that can help. While JD Supra and Mondaq provide more analytics functionality for contributors, Lexology offers an intuitive newsfeed to browse quality content. All three services can assist your law firm in establishing thought leadership through the content you both write and share.