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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major platform leverages a different formula, and understanding how they work can be helpful in getting more of […]

How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems. A good attorney bio validates your legal prowess and helps people get to know you, long before they pick up the phone […]

Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages (SERPs) for mobile devices like smartphones and tablets. As the number of mobile users skyrockets, mobile search has come […]

Video is huge, and only getting bigger. In fact, online video accounts for 82.5% of web traffic. If that figure makes you want to ramp up your law firm’s video marketing strategy, you’ll want to read the 14 techniques below. In this article, I reveal some of my favorite tips to help you create compelling, […]

Digital marketing offers several benefits – but the main one is that it is trackable and measurable. That means digital tactics offer legal marketers plenty of opportunity to make data-driven decisions and improve their efforts over time. The best way to do so? A/B Testing. In this blog, I will break down what A/B testing […]

Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these law firm SEO myths had a nugget of truth behind them at some point. Whatever the cause of these SEO myths, law firms […]

Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should you do if you notice falling traffic? In this blog, I’m revealing ten effective strategies to revive your […]

Sliding into our coziest shoes or settling into a favorite chair brings a unique sense of comfort, as though they were crafted specifically for us. This soothing familiarity is so dependable that we instinctively gravitate toward it whenever we seek comfort. When it comes to law firm marketing, meeting – and hopefully exceeding – this […]

It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts.  However – when done correctly – SEO […]

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social media won’t do much for you – you need to focus on the ROI of your strategy. One […]

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract local clients. Ready to elevate your local marketing strategy? In this blog, I’ll explore how LSAs on Google […]

A strong personal brand can differentiate you in the market, enable you to establish yourself as a thought leader in your industry and give you a competitive edge. As a lawyer, the purpose of having a strong brand isn’t just about being well known in your practice area, it’s about leveraging the power of your […]