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Your website is your best marketing tool. It’s important to use it to generate leads as well as build brand awareness and provide valuable information to visitors. Unfortunately, online lead generation continues to be a huge source of frustration for many law firms. Just because you build a website, doesn’t mean leads will just flow […]

The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. There was a time when link quantity mattered more than quality – but those days are long gone. Today’s link building takes into account the relevance and authority of the websites mentioned, and […]

Whether you’re a managing partner at a large law firm with an internal marketing department or are the owner of a mid-sized practice and rely on an external marketing agency, you need to know whether your efforts are working. It is critical to stay up-to-date with the operations of your marketing team to ensure their […]

Keyword research and targeting are a huge part of any law firm’s search engine marketing strategy. Whether for organic or paid search campaigns, finding the right terms that are relevant to your audience and can draw traffic to your website is critical. The problem is it that no matter how good the keyword research process […]

Is your website driving leads for your law practice — real leads that turn into clients? Online lead generation is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, […]

Programmatic advertising is “the practice of using intelligent software to automatically buy digital advertising space on different channels and platforms,” and it can be a significant portion of a digital marketer’s plan. Programmatically sold advertising was worth 106 billion U.S. dollars in 2019 and is expected to continue to grow rapidly. As a reminder, the […]

What are the key steps to creating an epic, results-oriented paid advertising campaign on social media? Whether you want to improve your law firm’s brand awareness, generate webinar sign-ups or bring in new clients, social media is a great place to advertise. Social ads can be hyper targeted, clients can interact with them, and you […]

When it comes to digital marketing, it can be difficult to know where to focus your resources and attention. When it comes to channels like SEO (search engine optimization), PPC (pay-per-click advertising), and other mediums, we are often asked “which one should I choose to market my law firm?” But the truth is digital channels […]

As part of a law firm, you’re likely familiar with the term “penalty”: a penalty is a form of punishment for breaking a rule. There are lots of penalties to be aware of in the real world, and we also need to be conscious of the ones in the digital world. When it comes to […]

Have you heard about Clubhouse? Even if you have, it’s unlikely you’ve joined the Clubhouse app. That’s because this new social media platform is banking on exclusivity. For now, users need an invite to join. The exclusive new audio-based app has taken over social media in recent months as the hottest new platform for networking […]

Do you want to create more effective social media ads for your law firm? Wondering how to write ad copy that produces conversions? When it comes to social media advertising – whether it be on LinkedIn or Facebook – it’s important to write copy that is compelling and personalized to your audience so that they […]

Law firms can generate highly qualified leads through inbound marketing strategies. If you’re not familiar with the term, inbound marketing is a strategy for attracting more qualified leads organically through content creation, essentially drawing in potential clients who are actively looking for answers. The basic workflow of inbound marketing consists of potential clients researching online, […]