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I recently had a conversation with an old acquaintance from law school who is now a practicing lawyer at a successful law firm – that shall remain nameless for anonymity. Once we caught up and she learned I had changed professions from practicing law to digital marketing consultant for lawyers and law firms she eagerly told […]

SEO Tools for Law Firms Search engine optimization is one of the most important aspects of your law firm’s online presence. Like it or not, search engines play a huge role in determining how many people are going to find your website when they’re looking for your services. SEO should be a top priority to […]

Where do law firms turn to find the expert talent to lead their marketing initiatives and grow business? Sometimes they are able to reach within and find a lawyer from their own ranks to step up and answer the call. This was the case for Gretchen Koehler, CMO of global litigation funding firm Bentham IMF. […]

With the advent of social media, client dissatisfaction can be communicated in a much more expedited and public way than in the past. A client can simply go to one of many review sites like Yelp or Google and publish a negative review for the world to read. Unhappy clients can also let their Twitter […]

As we near the end of the year and start thinking about the holidays and winter vacations, I thought it would be valuable to share a list of books on digital marketing that I read this year. In my humble opinion, these books are must reads for marketers looking to revamp or enhance their digital […]

Digital Marketing Strategy for Law Firms As most marketers know, search and social are the primary ways to drive traffic to your law firm’s website. But deciding whether search engine marketing (SEM) or social media marketing (SMM) is going to work better for marketing your law practice can be a difficult proposition. Should your marketing […]

How do search engines determine the relevancy of your firm’s website? We all understand the basics of how Internet search engines work. We type in words, phrases or questions, and the search engine returns a list of results that it deems relevant to what we are searching for. However, most marketers and lawyers do not […]

Building a house requires the right tools to get the job done. So does constructing a content marketing campaign. It’s important for your law firm to carefully select what goes in its toolbox, so we’ve put together a list of the best content marketing tools for law firms for creating, curating, and measuring content. CREATE Creating strong […]

Finding the right SEO consultant for lawyers can seem like a daunting task. It’s difficult to tell one from another. Most seem to say the same thing and promise the same kind of results. Choosing the right one can mean a steady stream of new clients, but making a wrong choice can lead to questionable results […]

SEO for Lawyers: Google Search Console Managing a website is no easy task. The bigger the site gets, and the more popular it becomes, the more work there is to do. The list of things that need to be monitored, reworked, checked and tweaked seems to be infinite. When it comes time to figure out […]

Thought Leadership for Lawyers One of a law firm’s most valuable assets is its lawyers’ accumulated knowledge base. Yet a law firm marketer’s greatest challenge is how to effectively mine that resource to promote the law firm’s thought leadership to a larger audience of prospective clients. What happens when the attorneys actually insert themselves into […]

Facebook, has built a new live-streaming platform that allows its users to create their own unique video anytime and anywhere. We’ve mentioned how video is becoming more and more important for increasing SEO and building brand trust. Now, let’s explore how law firms use Facebook Live to engage with their audience and what other benefits it may […]