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There’s been talk recently about tools for law firm communications and Slack has emerged as a popular option. As a user for many years, I couldn’t agree more. If you’re still on the fence, here some points to consider when making your decision. And, take a look at how one law firm moved from Yammer, Chatter, and […]

Managing the quantity and variety of social networks can be overwhelming

In the world of online marketing, one of the most powerful platforms lawyers can use to get their message out, build a brand, and establish trust is video marketing. The Internet has transformed the idea of marketing through video into an easily accessible, affordable, and even interactive new medium. The days of spending tens of […]

Showing appreciation has never been easier or the benefits greater yet so many don’t. All it takes is clicking the “heart” icon on Twitter. We’re not talking about Facebook here. That’s a whole other ball game where a simple “like” can set off a string of algorithms that redefines your experience on the platform. This […]

Does your firm have a social media policy? If so, do you know what it contains? When was the last time it got reviewed and updated? Are your employees even aware the policy exists? A properly crafted social media policy will not only reduce risks, it can also be used as a tool to educate employees on […]

The business of law is undergoing significant change. Competition is fierce and clients are looking for firms that will offer them more than traditional legal advice. At the same time, companies across all industries are rapidly adopting social technologies and practices as a way to enhance their productivity, gain a competitive advantage and develop customer […]

When it comes to SEO for your law firm’s website, local listings should be a high priority part of your efforts. The term “local listings” can have slightly different meanings depending on who and what you are talking about, but the basic idea is that local listings help you to reach people and potential clients […]

I recently read an excellent book called The Social Employee: How Great Companies Make Social Media Work by Cheryl and Mark Burgess.  The book’s central theme concerns the concept of the social employee, which the authors define as someone who effectively cultivates his or her personal brand and thereby comes to play a key role as company representative […]

Podcasts are exploding in popularity and the legal profession is no exception. Podcasts can be newsy, entertaining, or educational. Or, a mix of all three. And, they’re great for listening at the gym or on the go. Here, then, are 10 legal industry podcasts you should subscribe to. You probably wouldn’t be interested in every […]

If you have a website or a LinkedIn, Facebook, or Twitter profile, you’re engaged in digital marketing. It’s a good start but you’ll need to do more to establish yourself and your firm as trusted experts in your field to drive leads and get more business. We’ve compiled a list of essential actions you need […]

As we reported recently, according to 2017 State of Digital & Content Marketing Survey, only one in four law firm marketers say they have a documented content strategy.  I’d wager that it’s because the vast majority of content producers don’t have a content marketing mission statement – the document you need before crafting a content strategy, […]

Recently I spoke with a friend who is quite savvy about social media and handles business development at a major law firm. During our call he complained about the lack of understanding of social media marketing, not just in his firm but in the entire legal industry. “You don’t understand how bad it is. At a recent conference, […]