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How can Lawyers improve their LinkedIn profile? Any lawyer who hopes to attract new clients, be known as a thought leader in their area of practice or benefit from their professional network need to learn how to improve their LinkedIn profile and insure that their profile is the best it can be. The $18 billion social network reigns supreme […]

In the course of our work as consultants in the legal market we have a chance to meet many interesting and talented people who are spurring innovation and driving market transformation. Mark Cohen is one of the standouts in this category. He is one of the most insightful people we know when it comes to […]

I recently gave a presentation to members of the New York chapter of  the Legal Marketing Association entitled “I have a blog, a Twitter handle, and a LinkedIn page, now what?” The audience was mostly comprised of marketers at top law firms who are focused on learning how to properly utilize social media and how to take their firm’s social media marketing to the next level. As is often […]

One bit of intelligence we’ve gleaned from our research in the US and UK is that small law firms are just as active in the social arena (if not more so) than large law firms are. So this year, as we are in the midst of compiling a new Social Law Firm Index, we are going […]

A recent article in the American Lawyer confirms a trend that we have long suspected was underway. In their latest real estate roundup AmLaw reports that firms are increasingly making due with smaller amounts of office space. (See the AmLaw story here.) The report quotes no less an expert than Sherry Cushman (the managing director of one […]

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]

Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social Law Firm Index – UK Edition, conducted jointly with the Ark Group, which is being released in early September, […]

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our bedroom window.  I looked at the clock […]

The MIT Sloan Management Review and Deloitte have released their joint 2014 Social Business Global Executive Research Study. The major theme discussed in the report is the growing maturity of social business practices in the corporate world as more and more companies are moving beyond the marketing-focused orientation that characterizes the earlier stages of social […]

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates   Law firms, although well behind most corporations in their use of and adoption of new technology, […]

Join a panel of experts in our first roundtable discussion, which focuses on the use of expert systems in the legal market

The ideas behind the social business movement are not new. In fact, people have been speculating about how the connected economy would impact the future of business for quite some time now. In 1999, way before the birth of social networks, a group of authors and bloggers put together a set of ninety five theses […]