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A great way to stay top of mind with clients and prospects, deliver value, and nurture relationships is with automated email drip campaigns. The idea is that you can segment your email audience into different groups and fine tune the messages that each segment receives. Why Law Firm Email Drip Campaigns Make A Difference Assuming […]

Google Analytics is a great tool for tracking traffic and pageviews on your law firm’s website. What many don’t realize, though, is that with some configuration, Google Analytics can be set up to track and measure your firm’s actual marketing goals. By setting and tracking goals, you’ll be able to go beyond the general (and […]

Since its start in February of 2007, Google Sheets has been an important resource for its many users. From programmers to teachers to entrepreneurs, this free, web-based application’s potential is seemingly limitless. This is especially true for marketers, particularly when you take into account all of the add-ons that can be used to expand its […]

There are currently 328 million users active on Twitter, however most of those users are not lawyers. Part of the reason most lawyers are not on Twitter is that most lawyers do not understand the benefits of being active on Twitter. Twitter Best Practices for Lawyers Although this platform can sometimes seem like the wild […]

The first step to establishing your online presence is by building a website. Check that. There’s insta-presence on social media channels like Facebook, Twitter, LinkedIn, and Instagram. There’s also Medium and Tumblr for writing long form articles by simply signing up, logging in, and start writing. But the space on these platforms are rented. The […]

Real-time marketing in social media is a strategy that can and should also be employed by savvy lawyers and law firm marketing directors. There are many social media monitoring tools available that will enable lawyers and law firm marketing professionals to monitor conversations and posts on social media and provide them with an opportunity to […]

“How do I get you to publish a story on the partners at my firm?” “Why don’t you publish lawyer profiles?” These were some of the questions that law firm PR professionals were asking reporters at an event for law firm media professionals. The event was organized to allow law firm professionals and PR agencies […]

When you mention SEO to most people, the first thoughts that come to mind are keywords and content; trying to get the right words on the page in the right places to get better results. There’s a lot more to SEO than that, though. There is “under the hood” work that should be done on […]

There are over 200 social networks world wide.

Facebook provides one of the most powerful advertising platforms available today. With their seemingly endless list of configuration options, it’s possible to create everything from a worldwide advertising blitz all the way down to a micro-targeted campaign that will only be seen by a handful of people who fall into a specific demographic. While it […]

You have a solid digital marketing strategy in place, including producing useful content consistently, optimizing your site to raise your ranking, and producing occasional finely targeted online advertising campaigns. And, you dutifully post your articles and curate other useful pieces to Facebook, Twitter, and LinkedIn. Maybe you’re even posting images to Pinterest and Instagram and videos […]

Twitter Chats are like attending a live seminar or event from the comfort of your own couch.