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According to a HubSpot compilation of statistics on the use of visuals: Tweets with images receive 150% more retweets than tweets without images. Facebook posts with images see 2.3X more engagement than those without images. In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received […]

YouTube is one of the most influential — yet easily overlooked — advertising channels available on the Internet. For businesses, like law firms, that mainly produce text-based content, it’s easy to forget about the power of video. And with nearly one and a half billion users, YouTube wields considerable power. See: A Law Firm’s Guide […]

Using podcasts and videos to provide value to your clients and promote the firm enhance the value of your brand and places your firm and attorneys among the thought leaders in the legal industry. The main difference between the media channels is deciding whether your target audience will engage visually or would rather engage audibly.  […]

In our Legal Marketing 2.0 podcast, we’ve discussed how law firm CRM can be used for a multitude of activities like communication, coordination, client service, and business development. When deciding to use CRM systems for law firms, one must first understand their goals in order to receive the most value from their efforts. Some firms may […]

One sure fire way to make your marketing work better is to add or improve calls to action throughout your law firm website and marketing materials. In case you’re not familiar with the term, a call to action (often abbreviated as CTA) is very much what it sounds like. It is a line of text […]

A set of simple tips that recruiters and law firms can use to gain an edge in law firm hiring

A webinar is an online presentation meant to provide the audience with valuable information. Thought leadership is vital to positioning lawyers as experts in their practice areas which is why a webinar is an ideal opportunity to share your law firm’s specialized knowledge. Typically a webinar consists of a presenter speaking while the audience listens, […]

A website redesign can be a great way to breathe new life into your law firm’s site. Updating your site design can do a lot to increase traffic and engagement. The process of getting from current site to new site, though, can be nerve racking. See: What to do Before Redesigning a Website Even though […]

You can’t have a purposeful, meaningful experience on Twitter without a feed that compels you to keep scrolling, learning, and engaging. And to do that you need to follow the right people and in the process, build your Twitter community.  Related: Twitter Best Practices for Lawyers: How to Enhance Engagement.  Before we get into it, […]

It’s inevitable that at one point or another you’re going to want to redesign your law firm’s website. Maybe search rankings have dropped off. Maybe lead generation and conversions have fallen. Maybe it’s just been a while and the site isn’t fitting in with modern trends. There are plenty of good reasons to give your […]

The concept of employee advocacy has been around in one form or another for a long time, but the Internet, and social media in particular, have transformed the practice and brought about entirely new possibilities. Employee advocacy is the promotion of a firm or organization by its staff. Employee advocacy programs work by helping to […]

If you want to establish a successful law firm content marketing strategy, you should begin by setting up an editorial calendar. This advice is not restricted to law firms, it’s a general axiom for all business blogging. It’s broadly applicable to publications of all sorts — whether you’re publishing website content or an e-zine, an […]