Category: SEO

For many law firms, the challenge of standing out in the fierce online legal landscape is real and pressing. A well-conducted Search Engine Optimization (SEO) audit can serve as your firm’s compass to navigate and outshine in the competitive legal market. This blog sheds light on optimizing your law practice’s online visibility, driving more traffic […]

If you follow our blog, then you know demand generation is a big deal for law firms. In our recent post, we covered some of the most common questions around demand generation marketing. However, there’s more to learn for even the most experienced legal marketing team. In this blog, we’re discussing the pros and cons […]

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable component across your entire digital strategy – if you know what you’re doing.  5 Ways Law Firms can use AI […]

As the legal industry becomes increasingly competitive, law firms need to develop effective SEO strategies to enhance their online visibility and attract potential clients. One common approach is to create pillar pages, which are comprehensive content pieces that cover a particular topic or theme in-depth and link to related subtopics. In this blog article, we […]

Indexing is a crucial part of maintaining your site’s discoverability and visibility. However, indexing is a process that is generally out of the control of website owners. There are several good reasons why your law firm might want to instigate a total website re-indexing on Google, including content updates and SEO improvements.  In a video […]

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already packed schedule of cases and client meetings. This guide aims to simplify Google Analytics for legal professionals, turning it from a […]

If you’ve ever been part of a website overhaul, then you know how complex it can be. When it’s time to transition your website, there is so much to think about. It’s easy to focus on the great new user experience and compelling content you’ll include, but it’s essential not to forget about SEO. The […]

One of your goals is likely to improve the online visibility of your firm. If you’re already working on strategies like SEO, paid advertising, and social media, then you’ll want to add AEO to your arsenal. Here’s what legal marketers need to know about Answer Engine Optimization (AEO).  AEO: The Basics Answer engine optimization is […]

Have you ever looked up a question on Google? Perhaps you have Googled information on a celebrity or thought leader and found the answer without having to click on anything. In that case, you have conducted a zero-click search. More searches than ever before are terminating without a click-through to a website, mostly due to […]

Google SGE is making its debut this year. What does this mean for Google SGE and the future of generative AI in search? In this blog, we cover what we know about Google SGE and what law firms can expect with generative AI in search for 2024. What is Google SGE? The new method for […]

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical authority is key for being viewed as an expert – by not only your potential clients but by search engines […]

Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on unique circumstances, some are universally helpful. Studies have shown that these […]