Category: SEO

Even the best content won’t do you much good if no one can find it. That’s why SEO is an increasingly important part of any law firm’s digital strategy. Any content you create needs to be designed with optimization in mind so that you can reach a relevant audience that’s seeking the information you can provide. […]

Setting up the navigation for your law firm’s website can be tricky business. The navigation and menus on your site are important for both the user experience and your site’s SEO (search engine optimization). The two don’t always agree with each other, but if you follow some best practice suggestions, you can achieve a good balance. […]

If you’ve even dabbled in digital marketing in today’s business environment, then no doubt you’re familiar with the term SEO. SEO – or search engine optimization – is a complex and ever-changing science, but one that can offer serious rewards for those who do it right. The trouble is, most marketers don’t truly have the […]

This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to other sites. Here’s what law firms need to know about the latest Google link spam update.  Just […]

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along with several other items. So what happens if your site experiences mobile usability failure? Will your site […]

In order for new clients to learn about you online, they have to find your website first. The more visibility your website has, the greater your chances of generating more traffic and new leads. This visibility and ability to reach potential clients is highly dependent on search engine optimization. It’s always a good idea to […]

Generally speaking, you want your website content to be as “crawlable” as possible. It’s important for spiders – such as those from Google – to be able to view your site quickly and easily. However, there might be times you want to block bots. Keep reading to learn why you would want to block some […]

Choosing the right content management system depends on many things. Is SEO one of them? It’s often stated that WordPress is the best CMS system for SEO purposes – but does this mean that other CMS systems put law firms at a disadvantage? Here’s what you need to know about how CMS affects law firm […]

While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a considerable chunk of time toward wasted efforts and […]

For law firms, making their website visible online is of critical importance. Any organization is likely to have the goal of a strong web presence and being found easily on the internet. For companies that operate within certain regions – like a law firm – local discoverability is even more crucial. Legal marketers should make […]

In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the semantics can be an asset as you strive to achieve a higher rank in the eyes of Google’s algorithm. […]

Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google will cast you in their next blockbuster “featured snippet,” the eye-catching search result that adorns the top of […]