Category: SEO

Search engine optimization is crucial for any kind of business. Are you an attorney that’s been overlooking SEO strategy? The truth is, doing so is a mistake that could cost you web traffic, new leads, and added revenue. Here’s a breakdown of why SEO is so important for attorneys – and some tips for improving […]

In our ultra-digital world, no marketing plan is complete without an SEO strategy. Just as important for law firms is lead generation. A sophisticated marketing program combines both of those elements. Though SEO and lead generation are not the same thing, the efforts should be complementary. In many ways, generating new awareness and traffic for […]

Having quality content is at the cornerstone of strong SEO (search engine optimization). The search engines’ goal is to give their users the best experience, so they pull the pages with the best content and rank those pages higher. While many factors are at play when optimizing content, there are a few practical steps that […]

Redesigning or migrating your website is a huge undertaking. Many firms move forward with the effort and investment in hopes that their sites will be more discoverable and bring in more traffic and leads – but that doesn’t always happen.  Website migrations that don’t take search engine optimization (SEO) into account ahead of time often […]

Hoping to get your website on the first page of Google for a given search term? Well, based on how complex law firm SEO (search engine optimization) has become, that might feel like an impossible goal. It’s not impossible – but it can be difficult.  Fortunately, ranking for a keyword in organic search is a […]

Google is constantly updating its algorithms to provide the best search results for users. While that means you can usually expect helpful search results from Google, it also means that websites can be heavily penalized for violating Google’s Webmaster Guidelines. Though some websites have been penalized for intentionally practicing black hat search engine optimization (SEO), […]

SEO (search engine optimization) writing is the process of planning, creating and optimizing content that ranks at the top of search engines results pages (SERPs) and adds value for your target audience. Ultimately, higher rankings allow you to earn more traffic, leads, and revenue — a huge win for your law firm. Here’s the latest […]

You work hard to make sure your key pages rank well – and then one day you notice that your pages aren’t showing up where they used to. That’s because search is always evolving. In a perfect world, you’d achieve a great rank and stay there, but that’s not how the digital landscape works. You […]

A website migration is a complex and often intensive process. Typically the results are worth the work, but there are several things that can go wrong. Many law firms find that their traffic drops after a site migration. It’s important to understand the reasons that sites can lose traffic after such a process – and […]

If you are familiar with this blog, you know that SEO trends and strategies are a frequent topic of conversation. The question we are answering today of whether social media impacts SEO efforts have been studied by many marketers and individuals in the search industry. To give a short answer, yes—social media can improve SEO. […]

The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. There was a time when link quantity mattered more than quality – but those days are long gone. Today’s link building takes into account the relevance and authority of the websites mentioned, and […]

As part of a law firm, you’re likely familiar with the term “penalty”: a penalty is a form of punishment for breaking a rule. There are lots of penalties to be aware of in the real world, and we also need to be conscious of the ones in the digital world. When it comes to […]