Category: SEO

Why Law Firms Should Conduct a Website Audit to Improve SEO and Conversions In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly competitive. While many firms invest in building […]

ChatGPT is a powerful research tool that can speed up many processes. Many digital marketers are using the platform in creative ways to make their jobs easier. Keyword research for law firm SEO is one such area. While ChatGPT shouldn’t replace traditional keyword tools or tactics, it can be a helpful supplement – leading to better […]

Google has just announced a new top-level domain for law firms- .esq. Google has traditionally offered just a few top-level domains like .com, .org, or.net. However, these domains did not allow websites to truly showcase their specific industry and business. Now Google is introducing 8 new TLDs, including .esq – short for esquire and the […]

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise to understand SEO isn’t enough – experts rely on […]

Video has become a crucial component of an integrated digital strategy. In fact, 85% of marketers say that video is an effective way to get attention online, and video has become one of the key ways for potential clients to obtain information. Speaking of getting attention, though: how do you ensure that your video gets […]

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science, especially with Google’s ever-changing algorithms. Here’s what you need to know about conducting keyword […]

To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small firms can have a big impact in the digital space. If you have ever thought that your firm is too small to develop a dedicated SEO strategy, it’s time to change that thinking. Here’s our advice on […]

Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices operating regionally. There also tends to be a strong correlation between organic website traffic and local searches.  What does that mean […]

Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this information and how it’ll impact their firm’s SEO. Here’s everything law firms need to know. March 2023 Core Update […]

Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it comes to content. Here are our top tips for aligning law firm SEO and overall marketing efforts.  […]

AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area. Calling AI the “most profound technology we are working on today,” he shared his belief that AI can help businesses achieve […]

Ideally, you’ve already firmed up your marketing strategies and budget for 2023. If not, you still have time! With that in mind, let’s take a look at what 2023 has in store. What should you be doing to move your attorney Search Engine Marketing (SEM) strategy forward for the coming year?  Forecasting an Annual Budget The […]