Category: Marketing Technology

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. Fortunately, many online tools are available to help you create and execute more effective marketing. In fact, according […]

Implementing more automation in your firm can reward you with serious benefits. Automating marketing tasks can help you to segment and schedule communications, follow up with certain leads, and remind team members of important tasks. However, many people aren’t aware of all that automation can do or how to start down the automation path in […]

Cross-selling legal services to existing clients is an efficient way for law firms to grow. A firm that, say, provides tax law services to Walmart could significantly boost its revenue and strengthen its relationship with the client if it could successfully market some of its other services to the retail giant’s various decision-makers. But law […]

Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use it to its fullest potential. If you have doubts that your law firm’s CRM […]

Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system that works alone is more appropriate. Marketing automation can definitely take your law firm’s digital marketing […]

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to nurture prospects and leads over the long-term. A well-designed automation workflow saves time, increases audience […]

The growth of the marketing technology (MarTech) industry continues to explode, with thousands of marketing software vendors providing a wide-range of tools to support today’s modern marketer. From email and social media automation to analytics and personalization, MarTech enables law firm marketers to achieve more in less time. However, the abundance of solutions available today […]

Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. Over time, marketing technology will continue to evolve and become more crucial in modern legal marketing campaigns, especially as more of us continue to work remotely. However, implementing, maintaining, and optimizing your law firm’s […]

As marketing and technology both evolve and become more entwined, new terms are coined to describe methods, systems, and concepts. One such term that you may have heard lately is “martech stack.” Sometimes when someone uses a phrase you’ve never heard before, you immediately know what it means — this is not one of those […]

Law firms and other companies in the legal industry must carefully evaluate the costs versus rewards of changes before making them. In the case of automation, small changes are likely worth the investment, although your law firm will have to decide for itself based on your unique circumstances. Many of the areas where you can […]