Category: Digital Marketing

Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community, and bolster their brand. But as Instagram evolves, it’s crucial to stay updated with the latest features and trends. This blog post […]

Google’s latest GA4 update brings a pivotal shift that many law firms utilizing digital advertising can greatly benefit from. The update harmonizes user counts between Google Analytics 4 (GA4) and Google Ads, leading to improved re-marketing capabilities and personalized ad targeting. Google Advertising and GA4: A Synchronized Approach In the previous structure, there could be […]

In this blog, we will explore alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on your website should have alt text. More information is better, and translating visual information into text is important for […]

Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract local clients. Ready to elevate your local marketing strategy? Let’s explore how LSAs on Google Maps can help […]

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm data with LinkedIn’s professional data. These custom targeting options on paid LinkedIn allow your firm to connect with website visitors, […]

With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site. But how can you encourage people to take the next step once they’ve arrived? This […]

Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of awareness. Some may be casually browsing your site for the first time, others might be actively researching […]

In an ideal world, every TikTok you create will go viral — but that’s not how the world works. The nature of social media means that consistency often yields better results than virality. In this blog, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available […]

Your website is a reflection of your firm. Ideally, it enhances your branding and voice, But while there are many different directions you can take the site in, there are a few best practices when it comes to law firm website design that should always be followed. Truly great web design always supports a positive […]

The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on the search results page, negating the need for users to click through to a website. The introduction of Google’s Search Generative […]

For law firms, reaching the right clients with the right message at the right time is crucial for a profitable Google Ads strategy. The Google Ads Search Terms Report is an invaluable tool that can help refine your keyword strategy, enhance targeting, and ultimately boost your return on investment (ROI). In this blog post, we’ll […]

Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize their content strategy. Let’s explore these updates and their implications in this blog. LinkedIn Link Preview Update What Changed? If you’ve […]