Category: Digital Marketing

In light of recent world events, working remotely has become the new norm for law firms across the globe. As a result, regularly scheduled meetings are now happening remotely, which isn’t always easy, especially if it’s the first time you’re running one. To help law firms adapt to the changing work environment, we’ve put together […]

Recently, Google announced their plan to make a change in the type of advertisements users can see when they are browsing the web. The plan is to block all third-party cookies on the Google Chrome browser (a similar plan has already been adopted by Safari and Firefox). Google plans to take a phased approach that […]

The beauty of digital marketing today is that there is so much information available. Legal marketers have the ability to make data-driven decisions more than ever before. In fact, there are specific marketing platforms that rely on the wealth of information available to help firms create their most effective programs. Here’s how law firms can […]

You can find absolutely everything online these days. Your firm shouldn’t be an exception. In an environment where clients are constantly on their devices and the internet is the first place they turn to for information, a digital marketing strategy is an essential part of conducting and growing your business. For firms that are still […]

Digital marketing plays an integral role in developing a law firm’s brand and generating new business. Law firms that properly invest in digital marketing can more easily reach and influence their prospect’s decisions. What becomes complicated for most firms is deciding how much money to spend and where to spend it.  As the online landscape […]

In today’s technology driven world, digital marketing drives a significantly higher return on investment (ROI) for law firms compared with traditional marketing. If you do not have a comprehensive digital marketing strategy in place, your firm runs the risk of missing out on valuable leads and revenue. We are often asked about the key components […]

To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component – keep reading to learn what we consider to be 10 essential tools for law firm marketers. These powerful tools – some […]

All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm’s services is coveted insight. Lawyers can use keyword research to understand their target […]

Legal marketers need to take advantage of all the tools available at their disposal, including the seemingly endless tools from Google. If you do not already use Google Search Console to report on your marketing campaigns, you are missing out. Best of all, this is one of the many Google tools that is completely free. […]

Today’s online landscape presents more opportunities than ever for savvy legal marketers. However, that doesn’t mean there’s not a science to making smart digital moves to earn more clients. With search engine results pages (SERP’s) getting more complex and digital options increasing, it can be difficult to know which digital marketing strategies your law firm […]

Do you have a favorite podcast? How did you come across it – perhaps by following a favorite author, or a recommendation from a friend? Now that Google is serving a new podcast search update, law firms are able to come across new content simply by searching for what you might like to hear.  Google […]

Native advertising has become a valuable asset in the marketer’s toolbox, and for good reason! In the modern-day business landscape, merely knowing your audience is no longer enough to capture their attention. Native advertising, no matter how important, is only effective when utilized correctly. In order for lawyers to work to polish up their advertising […]