Category: Content Marketing

Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.

Thought Leadership for Lawyers So you want to be a thought leader? Join the club. So does everybody else. Being a thought leader is not something that is easily accomplished. You can’t anoint yourself a thought leader or become one simply by adding it your title. It takes time, effort, dedication and the right mindset. […]

This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships.  Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, […]

Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all […]

“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for Law Firms, a new ABA Law Practice Division book by Jordan Furlong and Steve Matthews, and I was […]

90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to corporations (B2B) and boutique “consumer” firms helping to solve the legal problems of individuals (B2C). Bottom line is, […]

UPDATE: Video and slides available here. How do you get the attention of editors and reporters? Join The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team […]

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are quickly being replaced by content marketing as the competition to stand out from the crowd intensifies. As is usually […]

We’re excited to announce the launch of The Legal Writers Bureau, a new venture to help legal businesses produce stronger and more valuable content for their clients. The Legal Writers Bureau gives law firms and legal companies access to an elite team of award-winning writers and editors who can assist them with an array of content […]

Storytelling through the use of video or other messaging has become increasingly popular and easily accessible with the use technology. The challenge isn’t getting your message out there, but rather telling a story that drives emotional engagement.  The reality is when lawyers try to tell their stories or get their messages across – messages that are […]

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.” […]

We’ve stressed in previous blog posts the importance of creating content to market your law firm. This time, we’re providing a quick refresher course on the steps your law firm should take to increase the return on investment for its content marketing efforts. Step One: Create Quality Content. The Content Marketing Institute’s Michael Brenner recently […]