law firm content marketing

[Video & Slides] How to Make Your Content Appealing to the Media

by Tim Baran • March 22nd, 2017 • Content Marketing | Blog

This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships. 

Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team as the company’s editor in chief.

Lawyers and Legal Marketers: How to Make Your Content Appealing to the Media from Good2bSocial on Vimeo.

Pitching an article for publication? Here are some choice bits from the presentation:

  • Get the Latin out of your piece.
  • Know if you’re a funny writer. This is important. Seriously.
  • Don’t be persnickety. Leave that to the editors.
  • Here’s an inside tip: “How to get something done” articles are preferred.

Moderated by:

Guy AlvarezGuy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps legal-industry companies and law firms of all sizes understand and leverage the power of content marketing, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning the fields of law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.



The Legal Writers Bureau - David BrownDavid L. Brown is editor in chief of the Legal Writers Bureau and chief content officer of Good2bSocial. He works closely with clients to create high-quality digital content and provides editorial guidance for the Good2bSocial team. Prior to joining Good2bSocial, he was the vice president and editor in chief at ALM Media, where he directed digital and print content across the company’s network of legal media brands. He has also served as editor in chief of The National Law Journal and editor in chief of Legal Times in Washington D.C.


The Legal Writers Workshop - Kris FischerKris Fischer is the former editor in chief of the New York Law Journal, where she broadened the coverage of the legal community in New York to include all state and federal courts and court administration, large and small firms, in house counsel, public interest organizations, government agencies and law schools. Prior to joining the Law Journal, Kris was acting managing editor of the weekly New Jersey Law Journal, and senior editor of Manhattan Lawyer and senior editor of The American Lawyer magazine.


The Legal Writers Bureau - Anthony PaonitaAnthony Paonita is a longtime writer and editor of legal affairs and business. Until recently, he was an editor at ALM Media, serving as editor in chief of the award-winning legal/business trade publication and website Corporate Counsel, as well as a senior editor at The American Lawyer. Previously he was an editor at The National Law Journal, where he was senior editor and editorial writer.


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