law firm content marketing

[Webinar] Lawyers and Legal Marketers: How to Make Your Content Appealing to the Media

by Tim Baran • March 2nd, 2017 • Content Marketing | Blog

legal content media coverageUPDATE: Video and slides available here.
How do you get the attention of editors and reporters?

Join The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team as the company’s editor in chief.

In this webinar, Kris, Anthony and David will share tips and strategies about how lawyers and legal marketers can create long-form articles, thought leadership pieces, blogs and alerts, white papers, and marketing copy that can trigger coverage.

When: Thursday, March 16, 2017 1:00:00 PM EDT – 2:00:00 PM EDT

Click here to register now!

They’ll expand on:

  • How to write in plain English and avoid legal jargon
  • Being timely – How to relate your content to current events and news cycle
  • Understanding the publication you’re pitching
  • How to use social media to build relationships and expand the reach of your content

Moderated by:

Guy AlvarezGuy Alvarez is the founder and Chief Engagement Officer of Good2bSocial which helps legal-industry companies and law firms of all sizes understand and leverage the power of content marketing, digital marketing and social media. Starting out as a lawyer, and over his 25-year career, Guy’s deep expertise spanning the fields of law, technology, and marketing, has enabled him to emerge as a leading voice in the application of digital and social technologies for business.



The Legal Writers Bureau - David BrownDavid L. Brown is editor in chief of the Legal Writers Bureau and chief content officer of Good2bSocial. He works closely with clients to create high-quality digital content and provides editorial guidance for the Good2bSocial team. Prior to joining Good2bSocial, he was the vice president and editor in chief at ALM Media, where he directed digital and print content across the company’s network of legal media brands. He has also served as editor in chief of The National Law Journal and editor in chief of Legal Times in Washington D.C.


The Legal Writers Workshop - Kris FischerKris Fischer is the former editor in chief of the New York Law Journal, where she broadened the coverage of the legal community in New York to include all state and federal courts and court administration, large and small firms, in house counsel, public interest organizations, government agencies and law schools. Prior to joining the Law Journal, Kris was acting managing editor of the weekly New Jersey Law Journal, and senior editor of Manhattan Lawyer and senior editor of The American Lawyer magazine.


The Legal Writers Bureau - Anthony PaonitaAnthony Paonita is a longtime writer and editor of legal affairs and business. Until recently, he was an editor at ALM Media, serving as editor in chief of the award-winning legal/business trade publication and website Corporate Counsel, as well as a senior editor at The American Lawyer. Previously he was an editor at The National Law Journal, where he was senior editor and editorial writer.



About The Legal Writers Bureau

The Legal Writers Bureau is a Good2bSocial venture that gives law firms and legal companies access to an elite team of award-winning writers and editors who can assist them with an array of content options to enhance their thought leadership positions by helping them produce content that engages clients, prospects, and influencers and provides a strong return on their marketing investment. The bureau is comprised of top journalists who have written for and edited some of the best-known and well-respected publications in the legal industry, including The American Lawyer, The National Law Journal, The New York Law Journal, Corporate Counsel, Law Technology News, and, among others.


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