Category: Content Marketing

Build it and they will not come. They need some help to find you. Aside from the therapeutic value of getting your thoughts down on paper (or screen), the super useful piece you spent more than a little time writing does no one any good unless they can find it. Writing a blog post or website […]

“I want to bring in more clients and raise my profile at the firm.” “I’d like to move to different role at my firm.” “I’m looking for opportunities outside the firm.” “After multiple interviews, I got passed over for an in-house position.” “I think I need a career change.” The above are conversations I’ve had with lawyers […]

May marks the release of the Am Law 100, the annual ranking of the nation’s highest-grossing law firms by The American Lawyer magazine. And the latest results continue to show a trend that’s been underway for the last few years. The Am Law 100 appears to be separating into two distinct classes. One is an […]

The first step in developing a content strategy for your law firm is to identify your buyer personas. According to HubSpot, “a buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” For law firms, this means a representation of who your clients are, […]

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]

“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”

Lawyers write. A lot. So do law firm marketers and content producers for legal vendors. We could all use some help – whether it’s for a brief, blog post, marketing copy for an advertisement or brochure, or crafting an ebook.  Here are some top resources to bookmark to up your writing game or to turn to […]

If you’ve written a sentence like “the firm is escalating its scalable platforms to leverage best practices and create new paradigms for an outside-the-box solution,” I’d like you to close your laptop and never open it again. Business jargon is like kudzu in a Georgia garden — everywhere and hard to kill. It pervades bad […]

Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.

Thought Leadership for Lawyers So you want to be a thought leader? Join the club. So does everybody else. Being a thought leader is not something that is easily accomplished. You can’t anoint yourself a thought leader or become one simply by adding it your title. It takes time, effort, dedication and the right mindset. […]

This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships.  Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, […]

Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all […]