Two Ways to Immediately Improve Your Law Firm's Content Marketing
If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]
Why Corporate Journalism Is a Bad Idea for Law Firms
Last week I wrote about the 2014 digital and content marketing survey that was just released by Greentarget and ALM. This is one of the most informative bits of research available on the legal market (or more precisely on law firm marketing). As it only gets updated annually I thought it would be worthwhile to […]
Message to CMO's — Wake Up and Smell the Content!
Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market and this year turns out to be […]