Category: Content Marketing

How often does someone need legal help? Hopefully, for them, not often. When they do, you want to be the lawyer they call. In order to do that, you need to stay top of mind. As with all marketing efforts, it starts with content. Here, then, is a content roadmap to stay top of mind […]

“The practice of finding, organizing & sharing the best, most relevant content on a specific topic.”

Lawyers write. A lot. So do law firm marketers and content producers for legal vendors. We could all use some help – whether it’s for a brief, blog post, marketing copy for an advertisement or brochure, or crafting an ebook.  Here are some top resources to bookmark to up your writing game or to turn to […]

If you’ve written a sentence like “the firm is escalating its scalable platforms to leverage best practices and create new paradigms for an outside-the-box solution,” I’d like you to close your laptop and never open it again. Business jargon is like kudzu in a Georgia garden — everywhere and hard to kill. It pervades bad […]

Law firms need to insure that they don’t over rely on search engine rankings as a way to indicate a successful digital and social media strategy.

Thought Leadership for Lawyers So you want to be a thought leader? Join the club. So does everybody else. Being a thought leader is not something that is easily accomplished. You can’t anoint yourself a thought leader or become one simply by adding it your title. It takes time, effort, dedication and the right mindset. […]

This webinar wrap-up offers a rare glimpse into how editors and publishers think. The presenters offer great tips for pitching law firm content to the media with an emphasis on developing and nurturing relationships.  Hear from The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, […]

Legal marketing has changed more in the past two years than in the previous 50. The digital economy has forever altered the way lawyers and law firms interact with their clients. Content Marketing has emerged as a central focus and key driver of success in the new digital landscape. This trend is evident across all […]

“Advertising is telling the world you’re a rock star. Content marketing is showing the world that you are one.” The authors included the above Robert Rose quote on page 4 of Creating an Online Publishing Strategy for Law Firms, a new ABA Law Practice Division book by Jordan Furlong and Steve Matthews, and I was […]

90 percent of business-to-consumer (B2C) companies and 93 percent of business-to-business (B2B) companies use content in their marketing mix, according to a Marketing Profs/Content Marketing Institute study. We can extrapolate that to law firms providing services to corporations (B2B) and boutique “consumer” firms helping to solve the legal problems of individuals (B2C). Bottom line is, […]

UPDATE: Video and slides available here. How do you get the attention of editors and reporters? Join The Legal Writers Bureau‘s award-winning journalists: Kris Fischer, former editor in chief of the New York Law Journal; Anthony Paonita, former editor in chief of Corporate Counsel; and David Brown, who formerly led ALM Media‘s entire editorial team […]

“Content is anything that adds value to the reader’s life.” ~ Avinash Kaushik, Google Marketing executives across most industries understand the fundamental shift that has taken place when it comes to marketing. Traditional marketing techniques are quickly being replaced by content marketing as the competition to stand out from the crowd intensifies. As is usually […]