Category: Content Marketing

If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest using AI tools to write web content, most experts recommend against it. In this […]

Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects. Moreover, compared to other marketing channels, email marketing is an inexpensive way […]

As legal marketers, it’s easy to fall into the trap of repeating the same types of content over and over. If you feel like you’ve done it all and are looking for something fresh, it’s time to explore some uncommon yet highly effective digital content formats. In this blog post, I will explore 10 innovative […]

In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in a comprehensive digital strategy. Today, we know that social media is key to driving more […]

HubSpot is a powerful CRM platform, and they define content marketing as the “process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.”  Many […]

As the name implies, evergreen content is search-optimized content that is continually relevant and stays “fresh” for your law firm’s readers over a long period of time. Unfortunately, creating quality evergreen content is easier said than done. Even a law firm’s most authoritative evergreen content can begin to show age over time. That being said, […]

We are officially entering a new era: the content overload era. Content is no longer a luxury, but a necessity for law firms looking to establish authority, attract clients, and differentiate themselves in an increasingly crowded digital landscape. With the vast volume of content being created daily, standing out requires more than just frequent publishing—it […]

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for, and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]

As the legal industry becomes more competitive, law firms must prioritize building trust and credibility. A strong online reputation plays a crucial role in attracting new clients, and reviews and testimonials are key components of that reputation. Before choosing a law firm, potential clients often seek feedback from past clients to gauge the firm’s expertise, […]

Average copywriting might generate a lead or two, but truly great copy captures attention and keeps people talking about your law firm long after the initial interaction. Don’t settle for bland, forgettable content. As a legal marketer, you need copy that excites, resonates, and leaves a lasting impression on your audience. In this blog, I’ll […]

Content aggregators gather content from around the web or from contributors in order to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read […]

  Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts you have access to to improve your content strategy. When you let […]