Category: AI

Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several innovative strategies not only to capture but also to nurture high-value leads. Law firms, legal marketers, and lawyers who embrace these AI solutions are setting […]

Few things have disrupted the digital landscape in the ways that artificial intelligence will. AI-powered technology is quickly becoming one of the most powerful tools in a digital marketer’s arsenal. AI can be a valuable component across your entire digital strategy – if you know what you’re doing.  5 Ways Law Firms can use AI […]

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be penalized and rank lower? Or, does it appear that algorithms boost such content? Here is what law firms need to know […]

We all know content is king, but many marketers struggle to come up with new ideas and new material on a consistent basis. In many ways, digivtal marketing is a race to create compelling content – which is easier said than done. However, many firms are turning to new AI tools in order to generate […]

AI-powered tools are becoming standard in every sector, and the legal industry is no exception. With the recent introduction of the new AI-powered LinkedIn Premium experience, lawyers, law firms, and legal marketers can now leverage advanced algorithms to unlock new opportunities, streamline their job search, and gain unprecedented insight into potential clients and leads. So, […]

If you pay much attention to the digital space, then you know AI is here to stay. More than a passing fad, AI tools are proving to be market disruptors that we should all plan to use in the coming years. According to a recent study by PwC, artificial intelligence has the potential to generate […]

The rise of AI-powered search engines has become a popular source of information. However, understanding the nuances of AI search in the legal sector is crucial for professionals and marketers alike. How does AI search differ from regular search? And what does it all mean for legal marketers? We are breaking down what you need […]

AI is everywhere, and Google is no exception. Google Analytics 4 provides data-driven insights that can be utilized daily and can be highly valuable to legal marketers. Features like automated insights, custom insights, and personalized recommendations highlight the power of AI in guiding better marketing. Here’s what legal marketers need to know about Google Analytics […]