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Email Marketing for Law Firms: 15 Tips for Writing Compelling Email Copy
Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email marketing for law firms. ...
20 Ways to Accelerate Business Development for Lawyers
The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the...
How Law Firms Can Use LinkedIn’s New Audience Insights Feature
LinkedIn is constantly improving, and they recently introduced a feature that many legal marketers will find valuable. While it’s been in a beta phase, the full rollout of this new functionality is currently underway....
The Relationship Between SEO for Lawyers and Social Media
SEO and social media play a vital role in a law firm’s digital marketing strategy.
Website Design for Law Firms: 18 Must-haves for Driving Traffic and Leads
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...
15 Questions to Ask When Hiring a Digital Marketing Consultant for Lawyers
Does your growing firm need to hire some marketing help? That’s a great challenge to have! But it’s a challenge nonetheless. To get the best results possible, you need to be selective in choosing a digital marketing...
21 Webinar Survey Questions to Ask Before, During, and After Your Law Firm’s Webinar
Survey questions are an important aspect when it comes to webinars and events because they provide feedback and information from your audience members you may not be able to receive any other way. Attendee feedback...
The Ultimate Guide to TikTok for Law Firms
With 1 billion users today, and growth by 142% in 2021, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the...
Law Firm Social Media Strategy: The Ultimate Checklist
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as...
Content Marketing for Lawyers: How to Create Content for Your Personal Brand
There are only a few industries where the service being sold is actually a particular type of expertise. The legal industry is one such sector. People will choose a law firm based on the knowledge and credibility displayed by the attorneys within it. This makes it...
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