Our Insights
How to Ensure Your Law Firm Survives and Thrives COVID-19
It’s a challenging time to be a lawyer. The COVID-19 pandemic has affected all of us in various ways. Between courthouse closures, stay-at-home protocols and reduced hours, law firms need to navigate a new normal and adjust their operations. Here are a few tactics...
Five Useful CRM Tools for Law Firms
There are numerous tasks that law firms and legal companies need to complete on a regular basis. Automating as many of them as possible can boost efficiency and productivity. One of the many types of automation that law firms can benefit from is marketing. Luckily,...
9 of the Top Marketing Analytics Tools for Law Firms
If your law firm is spending money on digital marketing, it’s worth knowing how those activities are performing. In order to do so, you must employ one or more digital marketing analytics tools. However, we know that there are many different marketing analytics tools...
How to Use Digital Analytics to Inform Your Law Firm’s Content Marketing Strategy
Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor - but that doesn’t mean you can’t use the statistics and facts that you have access to in...
How Law Firms Can Get More Leads with Google Remarketing Ads
With Google Remarketing Ads, you can serve ads to people who have previously visited your website and entice them back in. Past visitors see these ads as they browse the web, such as when they watch videos on YouTube or seek out news. Google remarketing ads are a...
Podcast Ep. 116: What do clients expect from law firms in today’s “new normal”?
In order to thrive in this new environment, law firms need to be client-centric now more than ever. In this episode, Guy is joined by Yolanda Cartusciello and Bob Robertson to discuss law firm communications strategies and best practices in today’s “new normal”....
How Lawyers Can Become LinkedIn Thought Leaders in 10 Easy Steps
Surveys show that 87% of LinkedIn users view the platform as a trusted source of information. For lawyers using social media to build their brand, no platform is better than LinkedIn to demonstrate knowledge and experience, build trust, and become an authority in...
6 Tips for Lawyers on Writing the Perfect Social Media Bio
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and rarely updated. This is a big mistake....
Unique Law Firm Instagram Accounts
It’s no secret that social media is an important digital marketing tool, but you may be asking yourself if Instagram is the right platform for your law firm. In short, the answer is a resounding yes. Law firms can use their Instagram accounts to accomplish a variety...
Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
In this episode, Guy Alvarez is joined by Rachel Hammerman, a business development coach and meditation teacher. Rachel is here to discuss how meditation can help lawyers find satisfaction in the business development process, as well as in the result of a thriving...
Agile Law Firm Marketing: Why It’s More Important Now than Ever
COVID-19 is accelerating the pace of change at law firm marketing departments all across the world. Overnight, law firm marketers have had to quickly adjust to the new remote work reality, learning to both lead and manage virtual teams. This is not an easy feat and a...
Our Posts
- Google Ads For Law Firms: Indispensable Tricks You Need to Know
- The Future of Law Firm SEO: On-SERP SEO
- Agile Law Firm Marketing: Why It’s More Important Now than Ever
- Improve Your Law Firm’s SEO with a Website Audit
- Benefits of Google Analytics for Law Firm Marketing and an Easy Guide to Getting Set Up
