Our Insights
5 Qualities of Successful Law Firm Webinar Programs
Webinars have always been an important part of law firm marketing, but they’ve ramped up during the COVID-19 pandemic. As in-person events such as seminars have been increasingly canceled, webinars have replaced these opportunities. There are a few traits that...
By Harnessing Intent Data, Law Firms Can Zero In On Companies That Want Their Services
When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need...
5 Ways to Design Your Law Firm’s Instagram Grid Layout Like a Pro (+ Examples from Law Firms)
Your Instagram grid has become an increasingly important way to portray your law firm’s brand and messaging. The grid is essentially neat rows of three that form a bigger picture of your firm and your Instagram content strategy. Savvy Instagrammers know how to take...
4 Tactical Ways Law Firms Can Execute Account-Based Marketing Campaigns
Account-based marketing (ABM) is an increasingly effective strategy for B2B law firms. As a refresher, ABM is a strategic approach to marketing that leverages highly targeted and personalized communications to gain new business from a particular company (or account)....
15 Ways That Lawyers Can Accelerate Business Development in a Digital First World
The business world today is hyper focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of entertaining prospective clients and...
25 Ways to Slice Your Law Firm’s Email Database for Better List Segmentation
Email segmentation is an effective marketing strategy that can increase your law firm's email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to engage with it. In fact, according to the DMA,...
10 of the Best Social Media Analytics Tools for Law Firm Marketers
Everyone knows that the best decisions are made based on data. It’s important to have reporting available so that you can know what’s working and what’s not as far as social media strategy. Furthermore, in-depth data can help prove your team’s worth and value to...
Social Selling on LinkedIn: 12 Tips Legal Organizations Should Follow When Building an Effective Profile
There is no better social platform to reach and engage with law firms than LinkedIn, especially now, when in-person networking is not an option. You’ve likely heard us tout the benefits of this channel before, but one of the best things about using LinkedIn is the...
Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Karen Kahn. Karen started her career as a psychologist and later went on to become a strategic business development and career coach. Given her impressive track record of helping lawyers expand their...
17 Blogging Mistakes That Affect Your Law Firm’s SEO Rankings
While growing your law firm’s blog or website’s traffic can be challenging and time consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a...
Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
As a legal marketer in a data-driven world, you’re no doubt aware of the fact that there are a variety of data analytics and metrics that need to be tracked in order to understand your law firm’s marketing performance. They key to using data to make better decisions...
Our Posts
- LinkedIn Launches Video Cover Stories and Other New Features Legal Marketers Should Know About
- How Law Firms Can Benefit From Campaign-Driven Marketing
- Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
- 10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
- How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
