Our Insights
The Importance of Case Studies for Law Firms
Among the more befuddling proverbs, “the proof is in the pudding” is certainly one of them. If you googled a million pudding recipes, it’d be safe to say that proof is not one of the ingredients. However, from a...
22 Essential Law Firm Email Marketing Tips
Email is a powerful tool in the legal marketer’s arsenal. However, emails that people don’t actually want to read won’t help your strategy. Here are our best tips to help law firms strengthen their email programs and...
9 Best Practices for Exceptional Law Firm Website Design
Your website can be one of your most powerful marketing tools, but only if it’s done right. People have literally billions of websites to choose from. Why should they engage with yours? Successful websites are designed...
Law Firm SEO: 10 Important Trends to Follow
2022 is well underway. Now is a great time to evaluate how SEO has been going: where should you focus more time, talent, and resources? What trends have you noticed and which ones do you need to pay attention to? Here,...
8 Content Marketing Challenges (and How Law Firms Can Overcome Them)
Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that anyone can crank out content. But that’s absolutely not the case. Law firm content marketing...
The Ultimate Guide to Online Marketing for Attorneys
Legal marketing is unique in many ways. It differs immensely from B2C marketing, and even from B2B marketing. We’ve put together a quick guide on online attorney marketing for legal marketers to review. If you’ve...
28 of the Best SEO Tools for Monitoring Your Law Firm Website
Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is...
Top Instagram Growth Tactics for Law Firms
In the “old days”, Instagram was mainly used by consumer brands. As the platform has evolved and acquired more than one billion global monthly active users, Instagram now offers valuable opportunities for businesses...
Google Local Service Ads vs. Google PPC Ads: Which Are Right for Your Law Firm?
People who’ve lived close to a century - or beyond - are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, which manifests...
How to Hire an SEO Consultant for Law Firms
No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that can be spent on other efforts. However, when...
Our Posts
- Social Media for Law Firms: Focus on Quality Content Over Quantity
- The Ultimate Guide to Law Firm Internet Marketing
- How to Hire an SEO Consultant for Law Firms
- Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
- Everything Law Firms Need to Know About Google Analytics 4
