Our Insights
8 Best Practices for your Law Firm’s PPC Campaigns
Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to see results, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC...
A Guide to Creating Effective Law Firm Email Newsletters
Email marketing can be a powerful means of bringing in new and repeat business for law firms. When executed properly, email marketing is a highly targeted and personalized strategy for firms to remain top of mind and build relationships with clients and prospects....
15 Twitter Metrics Your Law Firm Should be Tracking Today
Twitter is one of the world's most popular social media platforms with over 335 million users. It’s no wonder so many law firms want to tap into the potential of Twitter for their own social strategies. The trouble is, most law firms don’t know how to optimize their...
7 Benefits of LinkedIn Advertising for Law Firms
LinkedIn has a huge and continually growing audience. Did you know that included in that audience is over 60 million decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite? Suffice it to say, if you’re trying to gain more business...
Law Firm Blogging: 6 Tips for Creating Content your Clients Want to Read
Many of our clients tell us that the hardest part of their law firm blogging strategy is coming up with ideas. Often, firms are tempted to write about what’s going on with them: new developments, new hires, upcoming webinars, etc. It’s always nice to highlight company...
8 Must-Have Marketing Automation Workflows for Law Firms
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites and any content you publish. The main goal of marketing automation is to...
Law Firm SEO: 19 SEO Tips To Dominate Google
Potential clients are on Google searching your law firm. Some of them will search by your firm name - for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal injury...
10 Ways to Turn Around Your Law Firm’s Failing Website Traffic
Your website is a crucial part of your overall marketing strategy. Hopefully you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should you do if you notice falling traffic? Here...
10 Clever Ways Law Firms can use Video in Email Marketing
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it builds a connection which fosters long-term...
10 Ways to Become a Better Law Firm Marketer
Demand for marketers who can aptly navigate the digital landscape is strong. In fact, many law firms we speak with are challenged to find and retain marketing professionals with up-to-date digital marketing skills. So what can you do to become the adaptable, in-demand...
The Ultimate Guide to Law Firm Content Marketing
Leading law firms use content marketing to build their brand, attract new clients, and grow their revenue. By offering useful information that answers a potential client’s initial questions, you’re positioning your law firm as an expert and authority on a given issue...
Our Posts
- What are Lead Nurturing Campaigns and Why do Law Firms Need Them?
- How to Land Great Guests for Your Law Firm’s Podcast
- The Ultimate Guide to Law Firm Content Marketing
- A Legal Marketer’s Guide to Writing Compelling Instagram Captions
- How Lawyers Can Use Zoom Like a Pro: 13 Tips and Tricks for Better Video Meetings
