Our Insights
How Law Firms Can Use Predictive Audiences To Increase Reach
Predictive audiences can grow your campaign reach significantly. By creating an audience of people with similar characteristics to your existing data source, you can obtain more qualified leads and gain visibility...
Creating Content For Every Phase of The Marketing Funnel
Digital marketing continues to change the way clients find and interact with law firms. Advertising where prospects or future clients might see you is a great start – but you’ll need a more sophisticated plan to...
Social Media for Attorneys: How Lawyers Can Grow Their Personal Brand Using Social Media
Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media...
How LinkedIn’s Revenue Attribution Report Helps Legal Marketers Justify Ad Spend and Optimize Results
The past few years have been challenging for many businesses. Facing economic uncertainty, most firms are trying to do more with less - and justify what they do spend. That’s why LinkedIn leaders have recently...
SEO for Attorneys: 10 Tips to Increase Traffic to Your Website
SEO has become a huge priority for digital marketers over the past decade. It’s easy to see why: most people search for solutions to their problems online, and you don’t have a chance of winning clients if they can’t...
How Law Firms Can Use LinkedIn Thought Leader Ads
LinkedIn is an important platform for creating thought leadership and sharing expertise. Those in the legal field find it especially helpful for building credibility and demonstrating the knowledge that sets them...
How to Launch a Law Firm Podcast in 8 Steps
Podcasts are the new “It” form of content. The popularity of podcasts worldwide has been on the rise in recent years, and it's projected that the number of global podcast listeners will reach an estimated 464.7 million...
SEO for Law Firms: 15 Tips on Writing Blogs for SEO
Writing blogs takes a significant amount of time. While it’s time well spent when those blogs help you to achieve your goals, when that doesn’t happen, it can be frustrating. Search engine optimization is a tactic that...
How Law Firms Can Survive a Google Core Update and Come Out on Top
If there is one phrase that tends to strike fear into the hearts of search engine marketers, it’s “Google Core Update”. However, they are a part of digital marketing and are likely never going away. Though the updates...
SEO for Lawyers: Your Top 16 SEO Questions, Answered
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along with their answers. SEO for Lawyers 1. What...
Our Posts
