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How Lawyers can Use Smart Commenting to Get Noticed on LinkedIn
LinkedIn is an incredibly powerful tool for legal marketing. Between profile optimization, professional groups, paid advertising, and thought leadership, LinkedIn offers plenty of opportunities to get noticed. There are lots of places where professionals can create...
5 Key Components of a Successful Law Firm Microsite
Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information - for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this post...
Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Megan Sullivan-Jenks. Megan is the director of marketing & communications at Choozle. She is a self-proclaimed tinkerer and a problem solver for marketing and advertising strategies and execution....
8 Local SEO Tips to Skyrocket Your Law Firm’s Local Website Traffic
Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices who operate regionally. There also tends to be a...
The Complete Guide to Law Firm Webinars: Lessons We’ve Learned from Producing Webinars
We’ve produced and hosted a ton of webinars this past year. We expect to continue to host them frequently, as virtual events have become more important than ever. If you’re also ramping up your webinar schedule, take advantage of some of our learnings. With so many...
A Legal Marketer’s Guide to Designing Engaging LinkedIn Advertising Graphics
Human attention spans are short. In fact, we are presented with so much information on a daily basis that our ability to pay attention shrinks almost every year. That’s why any marketing graphics have to be eye-catching and pack a punch, particularly on social media...
What Are Social Media Pods & Should Lawyers Join One?
Social media has a new trend that promises to help professionals boost engagement and make the most of the latest algorithms instead of working against them. Social media pods are generating a lot of buzz -but can they work for your firm? Here’s everything you need to...
Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Ryan Klekas, Ryan Klekas is the Director of Partnerships at Bombora. Ryan works with Bombora’s strategic partners to ensure both they and their clients clearly understand how to use and achieve...
7 Ways to Optimize Your Legal Content for Better Google Rankings
Having quality content is at the cornerstone of strong SEO (search engine optimization). The search engines’ goal is to give their users the best experience, so they pull the pages with the best content and rank those pages higher. While many factors are at play when...
A Legal Marketer’s Guide to Writing Email Subject Lines that Boost Open Rates
Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A compelling email subject line. Keep reading to...
How Legal Marketers Can Rank in Google News
Today’s Google searches can return news results in a variety of formats. Content can be delivered across Google News, Google Search, Google Assistant, YouTube, and Discover sections. How does Google determine which content will appear in this coveted section? Here are...
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