Our Insights
The Best SEO Tools for Legal Marketing (Including Free Options)
Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper...
15 Tips for Writing Impactful Law Firm Case Studies
Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A well-written case study...
How Law Firms Can Leverage HubSpot’s New AI Tools
Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest...
Optimizing Your Video SEO: 10 Tips
Video has become a crucial component of an integrated digital strategy. In fact, 85% of marketers say that video is an effective way to get attention online, and video has become one of the key ways for potential...
Three Different Email Drip Campaigns For Your Law Firm
A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know...
How Your Law Firm Can Benefit From HubSpot
HubSpot remains the premier CRM and marketing technology platform out there. With a functioning CRM system, a slew of marketing and business development tools, and a vast array of automated features, it’s no wonder...
How to Organically Grow Your Instagram Followers
A strong Instagram following is important, but there is a right way and a wrong way to build one. There’s more at stake than just follower numbers, including brand awareness and engagement. How can you speed up your...
Best Practices To Improve Your Law Firm Email Marketing Open Rates
Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out. According to the...
Everything You Need To Know About Keyword Research
Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all!...
15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients. On the other hand, misusing social media channels can do damage to...
Our Posts
- How Law Firms Can Create a Landing Page in HubSpot
- Podcast Episode 191: Reimagining DLA Piper’s Website
- 15 Mistakes Lawyers Make on Social Media: A Guide for Effective Social Media Marketing
- A Comprehensive Guide to Hiring a Content Marketing Company for Law Firms
- Advanced LinkedIn Strategies for Law Firms
