Our Insights
Google’s New Algorithm Update – Focusing on Link Spam
This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to...
Law Firms That Take Advantage of Thought Leadership
Thought leadership has been one of the most important trends this past year for legal marketers. Nowadays, potential clients are suffering from digital fatigue. And website and social media posts filled with...
Selling Value As a Legal Service Provider To Your Law Firm Clients
Whether you provide law firms with technology, software, or a service, you need to be able to sell value to a law firm in order to turn them into a client. Law firms are bombarded with offers every day to try new...
Top 7 Legal Marketing Trends of 2022
Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a...
22 Legal Marketing Statistics for 2022
This year, we’ve studied and ranked America’s top 200 law firms on their usage and adoption of social media and digital channels to extend thought leadership messages in our annual whitepaper, The Social Law Firm...
Top Legal Marketing Podcasts of 2022
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and changemakers in the world of legal marketing. From the importance of DEI to...
10 Ways to Optimize Your Website for Attorney Lead Generation
A website is a law firm’s most important marketing tool - but many firms don’t treat it that way. It’s essential to treat your website as a lead-generation tool. How would you go about doing that? Here, we’re offering...
Top Legal Marketing Blog Posts of 2022
As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in...
A Beginner’s Guide to Marketing Law Firms With Online Events
Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out...