Our Insights
5 Black Hat SEO Tactics That Will Hurt Your Law Firm’s Website
With so much pressure on optimizing your website for search, it can feel tempting to try shortcuts and gimmicks that promise SEO success. However, there are good and bad ways to increase the search visibility of your firm’s website. In today’s blog post, we’ll uncover...
Podcast Ep. 103: Law Firms Built to Bring in Business – Business Development Lessons for Law Firm Leaders
In this episode, Guy Alvarez discusses business development lessons for law firm leaders with Uri Gutfreund. Uri is the founder of The Managing Partner RoundTable, the largest peer-to-peer learning group for managing partners of mid-size firms. The program enables...
5 Ways to Boost Law Firm Webinar Attendance
Webinars are a great way for law firms to showcase the knowledge and experience of their lawyers, while also collecting qualified leads in order to grow their database. However, successfully promoting and executing a webinar can prove to be challenging for law firms,...
Google Will Block Mixed Content – What Does That Mean for Law Firm Websites?
Google is pushing the entire web towards secure, encrypted connections. The search behemoth already blocks some types of “mixed content” on the web but now things are getting more serious. Google announced that starting in 2020, Chrome will block all mixed content by...
Choosing a Digital Marketing Agency for Your Law Firm
Any firm who hopes to grow needs to understand the expanding world of digital marketing. The problem is that the online landscape is so vast and quickly evolving, becoming effective in the space requires more bandwidth than most law firms have. Chances are, you’ll...
10 Essential Tools for Law Firm Marketers
To achieve growth, it’s important that you have the right forces working together at the right time. Those forces include people, processes, and tools. This blog post will help with the tools component - keep reading to learn what we consider to be 10 essential tools...
How Lawyers Can Use Keyword Research to Improve Website Traffic
All online searches begin with someone — maybe a client or a prospect — typing a keyword or (key phrase) into a search engine. Researching and uncovering the common keywords that are used to find out information relevant to your law firm's services is coveted insight....
Law Firm Instagram Hacks for More Engagement
Instagram is one of today’s most popular social media platforms. According to Sprout Social, 500 million people access the app daily. With such a large user base, there are plenty of opportunities for law firms to connect and interact with their target audience. Savvy...
The Ultimate Guide to Link Building for Law Firm Websites
Simply put, a “backlink” is a link to your website from an external website. They're useful for improving a website's search engine optimization (SEO). In other words, backlinks can improve the ranking and visibility of your law firm's website on search engines....
6 Reasons Why Lawyers Should Start a Podcast
As a lawyer, one of the most important things you can do is to cultivate your reputation as a credible thought leader in your space. That's where content marketing comes in. Having a blog to showcase your expertise and connect with your clients and potential clients...
A Beginners Guide to Online Marketing for Lawyers
Online marketing presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve...
Our Posts
- YouTube for Law Firms: How to Boost Video Visibility
- Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
- A Beginners Guide to Online Marketing for Lawyers
- Law Firm SEO: Topic Clusters and Pillar Pages
- Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
