Our Insights
5 Steps to Optimize A/B Testing to Improve Your Law Firm Videos
Ten years ago, simply making video content was enough to stand out and gain traction online. Today, if you want to stay on top of the video craze and produce content your audience truly wants to consume, it’s time you begin A/B testing your videos. A/B testing...
How your Law Firm Can Create a Lead Nurturing Strategy in 5 Steps
Lead nurturing is a set of activities that move a lead through the buyer’s journey by building awareness, engaging, and educating them with valuable content, thereby creating relationships and building trust. This is critical because no matter how intrigued a...
Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez interviews Patrick Smith, a reporter who covers the business of law for The American Lawyer and its affiliated publications. Patrick keys us in on the best ways lawyers and marketers should approach media...
Keyword Research Tools for Law Firm SEO
Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client or prospect is typing, what keywords they’re using...
5 Things Law Firms Need to Generate Leads With Content Marketing
When it comes to online lead generation for law firms, content is king. Compelling content helps law firms attract and convert leads online more than any other digital marketing tactic. So how can your law firm leverage its content marketing strategy to drum up more...
7 Tips to Make Your Law Firm’s Social Media Posts Stand Out From The Crowd
We’re living in the age of social media overload as usage numbers are higher than ever. In fact, half of the entire world’s population is active on social media (Statista). This has created an unparalleled challenge for new and established law firms as they struggle...
6 Ways Legal Organizations Can Revive Disengaged Leads
Losing leads is a very real - and very frustrating - part of business. Even if you have done everything correctly and are executing a well-planned strategy to engage leads, eventually some of them are bound to go cold. Whether they went with another company, have new...
How Law Firms Can Choose a Marketing Automation Platform
Marketing automation is essentially a set of tools and capabilities that allow for automated, triggered events such as email, lead scoring, or content programs. Sometimes marketing automation functionality is present alongside a CRM platform, and other times a system...
6 Conversion Rate Optimization Tests Legal Marketers Can Try Right Away
No matter how well your digital strategy is performing, there is always room for improvement. That’s where CRO (Conversion Rate Optimization) comes in, specifically for law firms who are focused on lead generation. CRO is the process of increasing the percentage of...
10 Social Media Trends Law Firm Marketers Should Watch in 2021
As we approach the end of 2020, we know one thing for sure: We’ve spent a lot more time on social media this year. In fact, Statista reported a 21% uptick in monthly social media usage. This isn’t at all shocking, as countries implemented stay-at-home orders in March...
How to Integrate Motion Graphics in Your Law Firm’s Content Marketing
General wisdom shares that human attention spans are shortening. An increasingly digital environment has contributed to people losing concentration after about eight seconds. This trend has serious impacts for law firms, particularly when it comes to social media...
Our Posts
- 5 Tips for Creating High Engagement LinkedIn Posts for your Law Firm
- Instagram Tips for Law Firms
- How to Integrate Motion Graphics in Your Law Firm’s Content Marketing
- 10 Reasons Your Law Firm’s Digital Marketing Strategy Isn’t Working (And How to Fix It)
- Law Firm PPC: How Law Firms Can Avoid Overspending with Google Ads
