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Infographics offer a wide range of benefits. Most notably, they can distill advanced ideas into a simple visual form, allowing readers to take in a lot of information quickly. In this blog, I will reveal how to create eye-catching infographics within your law firm’s digital marketing communications to capture the interest of clients and prospective […]

Threads is the new kid on the social media block, and in just under a year, it’s gained millions of users. It’s no wonder that law firms see its potential. But if you’re looking to stand out, understanding Threads’ unique algorithm can help elevate your firm’s visibility. So, how exactly does the Threads algorithm work? […]

When it comes to measuring SEO success, SEO KPIs (Key Performance Indicators) are essential. Think of them as directional markers that guide us in understanding how our SEO efforts are performing and where we should go next. You might be asking yourself, “Which metrics actually matter?” And that’s a fair question. In this blog post, […]

AI has created a lot of buzz in recent years. It’s helping businesses across industries, including law firms, work smarter, faster, and more efficiently. But with all the buzz, there are also a lot of misconceptions floating around. Some law firms worry that AI will take over jobs or compromise the quality of legal work. […]

Marketing technology has the power to both enable and hinder your law firm. Did you know there are over 7,000 marketing technologies out there? That’s an increase of 40% over last year alone – and there are more being developed all the time. With technologies growing – and our reliance on them increasing, especially in […]

Video has become an essential element of today’s marketing mix. YouTube is the premier channel for hosting and promoting video content, and it’s actually the second most visited website in the world (after Google). Are you doing the right things to reach your audience on YouTube? How do you know? Follow this guide on analyzing […]

Email marketing is one of the most powerful ways for law firms to stay connected with clients and prospects. But even the most seasoned legal marketers can make mistakes when crafting emails. Overlooking details like broken links or formatting issues can not only damage your firm’s professional image, but also cost you valuable opportunities. To […]

Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique tone of voice is crucial for standing out in a competitive market and building lasting connections […]

In today’s advancing digital world, I’ve seen how essential high-quality content is for SEO success. As a law firm, you need a strong online presence to attract potential clients—but knowing where to start with SEO may feel overwhelming. In this blog, I will break down why content is the foundation of effective SEO, and how […]

Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend happening with your Facebook followers. We know that buying followers doesn’t really work (because those […]

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you reach a larger audience, engage […]

After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can help. SEP focuses on optimizing specific pages to boost their rankings for certain keywords, giving them a better shot […]