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​In the part one of this two-part series, we discussed the imminent arrival of Google’s AI Mode in Chrome and the implications for legal marketers. That future is now a reality. In a move that solidifies a new era of search, Google has fully integrated its AI Mode, powered by Gemini, directly into the Chrome […]

​You’ve crafted the perfect digital ad. The targeting is precise, the creative pops, and the copy speaks directly to what your potential clients are looking for. But the moment they click through, they’re dropped onto a cluttered homepage that has nothing to do with the message that grabbed their attention in the first place. What […]

​LinkedIn’s updated generative AI policy has prompted plenty of questions, and for good reason. As of November 3, 2025, the popular social media network began using certain member data to train the generative-AI models that support many of the platform’s features. For lawyers who rely on LinkedIn to share thought leadership, build visibility, or stay […]

Right now, countless professionals are scrolling through LinkedIn, including in-house counsel, CEOs, and other key decision-makers. Many of them need your law firm. The question is whether they’ll stop scrolling when they see your LinkedIn ad. Advertising on LinkedIn gives your firm a rare opportunity to connect with potential clients where they are and at […]

​The distance between a simple text prompt and a fully published social media campaign is collapsing. What once required a team of writers, designers, and strategists working for days or weeks can now be crafted in hours, fundamentally changing the economics of creativity and making high-quality content accessible to law firms of all sizes. Artificial […]

​If you’re looking to bring more efficiency to your firm’s content marketing efforts, few tools hold as much promise as artificial intelligence. Whether you’re drafting blog posts, generating ad copy variations, or creating an email sequence, AI can save you and your team countless hours of initial effort. Unfortunately, this efficiency can come with a […]

​In sports, athletes with distinct skills join forces to form a championship team. Effective SEO for attorneys also relies on specialty players, including on-page and off-page SEO. These two components serve different functions, but are both critical to improving and maintaining your search engine rankings. What is On-Page SEO? On-page SEO involves all the optimization […]

Google has taken yet another leap forward in AI-powered search. In a move that could signal one of the most significant shifts in user behavior to date, the tech giant announced last month that it would integrate its AI Mode, or Google Gemini, directly in the Chrome Search Bar. This will allow users to receive […]

As a legal marketer, you already know that meta descriptions are a cornerstone of any effective SEO strategy. But now that Google’s launched AI Overviews (AIO) and conversational search, these snippets are more important than ever, as they play a key role in getting your content featured in these new AI-powered experiences. Because meta descriptions […]

​If you feel like you’re always racing to keep pace with your law firm’s ever-expanding content calendar, it’s not your imagination. Consistently producing high-quality blogs, engaging newsletters, and compelling social media posts takes significant bandwidth, something few legal marketers can spare. No wonder firms are increasingly turning to Artificial Intelligence to lighten the load. When […]

​Has ChatGPT changed the way you work? In the few short years since its 2022 debut, ChatGPT and similar AI-powered tools have become integral to our daily lives, helping us save time and effort across a wide range of tasks. But should content creation be one of them? While many organizations are leveraging tools like […]

Do you struggle with the fast-changing nature of social media? I’ve been there myself; one moment, a legal topic is trending, and the next, attention shifts, making it difficult to maintain the level of visibility critical to engaging and converting potential clients. This is also where I’ve found artificial intelligence can be a game-changer. Instead […]