Top Content Aggregators Your Law Firm Should Consider
Content aggregators gather content from around the web or from contributors in order to provide readers with curated content and authors with an audience. When it comes to succeeding in thought leadership, content aggregators can be key. Services like Mondaq, JD Supra, and Lexology serve the legal industry by helping your firm’s content get read […]
How to Use Digital Analytics to Inform Your Law Firm’s Content Marketing Strategy
Law firm marketers know that data-driven marketing is the most effective type, but it’s not always easy to tie data into content. Content marketing is more of a creative endeavor – but that doesn’t mean you can’t use the statistics and facts you have access to to improve your content strategy. When you let […]
A Step-by-Step Guide to Compelling CTAs for Law Firms
Struggling to convert website visitors into new clients? You’re not alone. Many law firms overlook one of the most effective tools in their marketing arsenal: calls to action (CTAs). Let’s change that. In this blog, I’m diving into how to craft compelling CTAs that engage your audience and encourage them to take action. Whether you’re […]
Why Short-Form Storytelling is a Game Changer for Law Firms on Threads
Today, attention spans are shorter than ever. If you want to captivate an audience, being brief is key. Social media platforms like Threads have proven how effective short-form storytelling can be. With its text-based format and focus on quick, punchy content, Threads has carved a niche among the top social platforms. Why does it work? […]
SEO for Law Firm Leaders: What Decision-Makers Need to Know
As a law firm leader, your focus is on achieving results—attracting more clients, increasing visibility, and driving growth. While SEO (Search Engine Optimization) might not seem like a top priority, here’s the truth: if your law firm isn’t appearing where potential clients are searching, you’re missing valuable opportunities to grow your firm. In this blog, […]
22 Tactics Attorneys Should Consider to Build Their Social Media Presence
When we talk about social media presence, we’re referring to the visibility you or your firm has across social platforms, allowing you to connect and engage with your community. While it’s possible for a lawyer to build a thriving practice without a strong social media presence, the truth is that it’s much more challenging. A […]
A Beginner’s Guide to Online Marketing for Lawyers
As a lawyer, online marketing offers countless opportunities to raise awareness about your firm and its practice areas, while generating new business opportunities from prospective or existing clients. The growing importance of online marketing is undeniable. Digital marketing spending in the U.S. surpassed traditional marketing in 2019 and has only increased since then. In today’s […]
How to Align Marketing and Business Development for Law Firms
As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and increase revenue. But how exactly can your law firm align these […]
How to Leverage Legal Knowledge with By-Lined Articles
In today’s competitive legal landscape, standing out as a thought leader is more critical than ever. Publishing a by-lined article in a respected publication does more than showcase expertise—it establishes authority, fosters connections, and drives business opportunities. This impactful content strategy has become a cornerstone for lawyers and law firms looking to elevate their professional […]
Trends Shaping the Legal Marketing Industry in 2025
As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and more dependent on balancing technology with creativity than ever before. To succeed, I believe it’s crucial for […]
4 Email Drip Campaigns That Drive Results for Law Firms
A robust email list is one of the most valuable tools your law firm can have. But the real question is, how do you use it effectively? From my experience, one of the most impactful ways to leverage an email list is through a well-crafted drip campaign. It’s not just about sending emails—it’s about sending […]
How to Optimize for Voice Search for Law Firms
Voice search has become a fundamental part of how people find information today. With voice assistants like Siri, Google Assistant, Alexa, and Cortana integrated into everything from phones to smart devices and even cars, it’s no longer just a convenience—it’s how many users navigate the web in their daily lives. For law firms, optimizing […]