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Law firm content marketing insight with our legal marketing blog . We bring you the latest tips, tools, and strategies in digital marketing for lawyers and legal marketers at law firms and companies in the legal industry. 

A Guide to Social Media Compliance

A Guide to Social Media Compliance

Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports theme. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything […]

UK Lawyers Tweeting to the Top

UK Lawyers Tweeting to the Top

Law firms in the UK have a substantial lead on their counterparts in the US when it comes to the effective use of social business tools and technology. That’s the conclusion we reached in our recent study, The Social Law Firm Index – UK Edition, conducted jointly with the Ark Group, which is being released in early September, […]

The Challenge of Building Trust Online

The Challenge of Building Trust Online

This past weekend I visited friends in the Hamptons.  After a leisurely dinner of grilled shrimp and a few bottles of wine, my girlfriend and I retired around midnight and promptly feel asleep.  But a few hours later we woke up to the sound of voices outside our bedroom window.  I looked at the clock […]

How Law Firms Stand to Benefit as Social Technology Matures

How Law Firms Stand to Benefit as Social Technology Matures

The MIT Sloan Management Review and Deloitte have released their joint 2014 Social Business Global Executive Research Study. The major theme discussed in the report is the growing maturity of social business practices in the corporate world as more and more companies are moving beyond the marketing-focused orientation that characterizes the earlier stages of social […]

Marketing Automation: The Next Frontier for Law Firm Marketing

Marketing Automation: The Next Frontier for Law Firm Marketing

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.” Bill Gates   Law firms, although well behind most corporations in their use of and adoption of new technology, […]

Getting Explicit About the Benefits of Tacit Knowledge

Getting Explicit About the Benefits of Tacit Knowledge

The ideas behind the social business movement are not new. In fact, people have been speculating about how the connected economy would impact the future of business for quite some time now. In 1999, way before the birth of social networks, a group of authors and bloggers put together a set of ninety five theses […]

Disruption SmackDown!

Disruption SmackDown!

Jill Lepore (a Harvard history professor) has launched a broadside attack on Clayton Christensen in the most recent issue of The New Yorker. It’s a lively piece and highly entertaining if you go in for intellectual smackdowns. And now Christensen has fired back with a response of his own giving us all choice ringside seats […]

When ROI Analysis Proves to be Superfluous

When ROI Analysis Proves to be Superfluous

One of the biggest advantages of operating in the digital realm is the ready availability of data that makes it much easier to measure results. This is a boon for anyone using digital technology for a new business initiative, whether you’re rolling out a new app or platform or about to launch a social media […]

Are Law Firm Intranets becoming Irrelevant?

Are Law Firm Intranets becoming Irrelevant?

“Be Social or Be Irrelevant!” That phrase was coined by Vala Afshar, Chief Customer Officer and CMO of Enterasys Networks, when he wrote a blog post for The Huffington Post about the importance of hiring employees that use social media to build their personal brand. The very same thing could be said about the traditional […]

The Social Law Firm 2014:  A Work-in-Progress

The Social Law Firm 2014: A Work-in-Progress

We first used the phrase The Social Law Firm about a year ago in a post on this blog. (You can read the original post here.) For us the phrase crystalizes an important idea and points to an emerging trend in the legal market. As law firms continue to face intense competitive pressures, the tools […]

Two Ways to Immediately Improve Your Law Firm's Content Marketing

Two Ways to Immediately Improve Your Law Firm's Content Marketing

If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]