TRUST is defined as the “firm belief in the reliability, truth, ability or strength of someone or something.” Taking the time to build trust is the key ingredient to a successful lawyer-client relationship. Research shows that the most popular method of choosing a lawyer is through a trusted friend, or a recommendation. The second most popular method is internet search, so the question then becomes how to build that trusting relationship in the new age of online marketing? When it comes to online marketing, lawyers have steep competition and many social networking options to choose from which can be overwhelming. There are countless ways people can use the Web to become more informed. Understanding which on-line marketing tools and strategies will be most efficient and cost effective, is what challenges most lawyers today.
In this 90-minute webinar “Online Marketing for Lawyers: Inbound and Social Media Strategies,” Guy Alvarez Founder and Chief Engagement Officer of Good2BSocial, will discuss proven strategies to develop a profitable online marketing campaign that provides a measurable ROI in the form of new, qualified clients. Topics that will be discussed cover; strategic and legal pitfalls to avoid, cost-effective pay-per-click, social media marketing tools, copywriting strategies and more. Using the Web as an integrated part of your marketing strategy expands everyone’s network of relationships. Learning how to leverage the different platforms; LinkedIn, Twitter, Facebook and Blogging can build trust, relationships and spread word of mouth. People still choose lawyers through relationships and the use of social media will help lawyers build those relationships.
Please join us August 22, 2016 at 1:00pm. To register click here