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Law Firm SEO: Why is Online Search important for Attorneys?

by Kierstin Vermeulen • September 7th, 2016 • SEO | Blog

Surveying the Search Engine Landscape: Law Firm SEO

Law Firm SEOThe Internet is the most common tool used to conduct research. People rely heavily on search engines like Google, Bing, and Yahoo. These people include consumers, enterprises, and your prospective clients, A typical search can yield many pages of results. We know that most people don’t explore past the first page of results. The challenge with law firm SEO, therefore, is how to get your firm to regularly appear as a top search results for prospective clients.

The way to get your law firm’s website to the top of this list is by a process called search engine optimization (SEO). Search engines use complex algorithms to execute their searches. By using the right tools and incorporating effective keywords to provide the search engine with what it needs to more easily find your site, you can improve your law firm’s chances of getting found first.

The first step a potential client usually takes before talking to a lawyer is to go to a trusted search engine and enter keywords that pertain to their case. If your site contains these keywords, your firm is more likely to jump towards the top of the search engine’s results. Having strong wording and relevant links on your site that pertain to the topic are essential elements of your law firm SEO.

The most important reason that you should want to enhance your law firm SEO is because your competitors are focused on improving their’s. When a potential client is researching a matter, they type certain words into the search engine, which acts like a librarian and fetches the information they request. If the librarian ascertains that a particular website is reliable for certain topics, the librarian will increasingly look there first before expanding its search elsewhere. You want your firm to be the first link because the first link usually receives the most clicks and a first shot at converting visitors to clients. Clicks and visits contribute to improving a website’s SEO.  The way you get these clicks is by putting key-words and links that pertain to the topic on your site. By doing this, the search engine algorithm sees your site as an increasingly trusted and relevant resource to share with the person researching. Over time, effective SEO should get your firm to routinely appear above your competition in search results.

Search engines aren’t going anywhere. People are constantly Googling topics and any questions they might have. So if you don’t keep your site up to date and filled with relevant information, you could fall behind and lose the chance to grow your firm.

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