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Case Study: Joshua Brinen, Brinen & Associates “Meet people; press flesh; get gigs.” According to Joshua Brinen, the age-old process of marketing and lead generation for lawyers hasn’t changed much throughout the years. Yet the entire dynamic of how lawyers like Brinen are meeting people and “pressing flesh” has changed dramatically. When he started Brinen […]

Did you know there are different types of SEO? In previous blog posts, we’ve discussed general SEO concepts and how keywords can improve your rank on search engines and your website traffic. In this post, we’ll talk about how you can better market your law firm to your local community by using and understanding local […]

Like any long-term relationship, law firm content marketing takes time and a little TLC. But with patience and continuing commitment, law firms can reap the rewards of content marketing with stronger brands and deeper client relationships. Let’s talk about how the investment works. Law firm content marketing allows firms to build a following for their […]

Digital Presence Management Enhances SEO and Helps Clients Find Your Firm Online The number of consumers looking for information online has grown exponentially each year. Consumers now turn to their phones and laptops when trying to find a lawyer who can help them in their time of need. At the same time, the amount of […]

Law firm social media can be  a great marketing tool. But with so many social platforms and a high number of followers across them all, it can be difficult to keep track of every post and interaction. To help, we’ve created a list of our five favorite law firm social media management platforms and what, […]

If you’ve been following our recent blog posts you likely picked up on a recurring theme – keywords. Every aspect of online search and marketing for lead generation, social media, content marketing, SEO, and lawyer Pay-Per-Click advertising — involves keywords. Without them, online prospecting and discovery would not be possible. Let’s crawl deeper into the […]

How a former practicing lawyer used social media to reinvent his career. When Mark Cohen first embarked on the voyage that led to his formation of Legal Mosaic, he was an accomplished, prominent civil trial lawyer with a unique perspective on the global legal landscape and the increasingly complex and dynamic regulatory challenges confronting attorneys and […]

How Lawyer SEO Can Help Generate New Business Search engines can help you make your case with potential clients. They are, after all, how most people locate legal services providers. So it pays to ensure that your site is getting the best placement possible in search results. As we’ve explained in previous blog posts, the better […]

Is Law Firm Search Marketing Right For My Firm? To the uninitiated, rising to the top of the search engine food chain might seem like an example of Darwin’s principle of natural selection. However, there’s a tool that can be advantageous to your law firm search marketing strategy and bring your firm closer to the top […]

The results are in and we at Good2bSocial are very excited to announce the release of the 2016 Social Law Firm Index. This study analyzes the use of social media and digital marketing at America’s largest law firms. Although our analysis focused on the firms that comprise the AmLaw 100, our study reveals some very interesting […]

In previous blogs I’ve talked about the benefits of using social media, and perhaps you are finally convinced of the importance of this form of outreach. But before you start using it, you need a plan – a law firm social media strategy. Your law firm social media strategy is a guide for your attorneys and […]

In the first blog post of our series, we introduced you to search engine optimization and how SEO can help your law firm be even more successful. Now it’s time to take your SEO knowledge to the next level. In this blog, we’ll discuss a few key factors to increase your law firm SEO rankings […]