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law firm content marketing

Law firm content marketing insight with our legal marketing blog . We bring you the latest tips, tools, and strategies in digital marketing for lawyers and legal marketers at law firms and companies in the legal industry. 

The Social Law Firm 2014:  A Work-in-Progress

The Social Law Firm 2014: A Work-in-Progress

We first used the phrase The Social Law Firm about a year ago in a post on this blog. (You can read the original post here.) For us the phrase crystalizes an important idea and points to an emerging trend in the legal market. As law firms continue to face intense competitive pressures, the tools […]

Two Ways to Immediately Improve Your Law Firm's Content Marketing

Two Ways to Immediately Improve Your Law Firm's Content Marketing

If you want to get a job done there are 2 essential things to bear in mind. First, you have to find the right person to put in charge. For every important task somebody’s neck should be on the line (and not buried in the sand) – otherwise it’s pretty certain that nothing much will […]

How Will Technology Impact the Law Firm of the Future?

How Will Technology Impact the Law Firm of the Future?

Over the Memorial Day weekend, I had a chance to catch up on my reading while lounging by the pool. Of particular note was the new report released by the International Legal Technology Association (ILTA), entitled Legal Technology Future Horizons.  The report is a hefty 140 pages and lured me on with the promise to  “provide […]

The Perils of Incumbency

The Perils of Incumbency

Over the long weekend I had a chance to catch up on some reading. At the top of the stack I found the Innovation Report from the New York Times – this is the internal strategic assessment prepared by a team of Times’ staffers under the leadership Arthur Gregg Sulzberger, the publisher heir apparent. This […]

Why Corporate Journalism Is a Bad Idea for Law Firms

Why Corporate Journalism Is a Bad Idea for Law Firms

Last week I wrote about the 2014 digital and content marketing survey that was just released by Greentarget and ALM. This is one of the most informative bits of research available on the legal market (or more precisely on law firm marketing). As it only gets updated annually I thought it would be worthwhile to […]

Message to CMO's — Wake Up and Smell the Content!

Message to CMO's — Wake Up and Smell the Content!

Last weekend I had a chance to look through the 2014 State of Digital & Content Marketing Survey put together by Greentarget, ALM and the Zeughauser Group. For the last few years this has proven to be one of the most instructive surveys done in the legal market and this year turns out to be […]

Do Large Law Firms Need a Chief Digital Officer?

Do Large Law Firms Need a Chief Digital Officer?

Over the last year, a new position has been created by many Fortune 1000 companies — the Chief Digital Officer.  The CDO joins the executive suite as an important new player charged with the responsibility  of defining the strategy for a company’s deployment and use of social and digital technology. According to a blog post in the MIT […]

Using Social Technologies for Competitive Intelligence

Using Social Technologies for Competitive Intelligence

By now, most professionals know the value of using social technologies for marketing and business development through the use of social media marketing techniques. Other professionals are aware of the use of social technologies for enhancing collaboration and communication with employees, partners and clients. However, there is a lesser known use for social technologies that plays […]

Hacking the Law: Evolution or Revolution?

Hacking the Law: Evolution or Revolution?

What is the future of legal technology? Will it evolve over time or will it be violently disrupted by a series of events? Last Friday, I had the opportunity to get a glimpse of what the future of legal technology might hold when I attended an all day conference at my alma mater,  Brooklyn Law […]

The Future of Work

The Future of Work

I have been fascinated by the future and what it holds for all of us for a very long time. As a child, one of my fondest memories was going to Disney World in Orlando and riding on the “Carousel of Progress.” This was my favorite ride because  it gave visitors an opportunity to peer […]

The Social Law School: A Call for Change

The Social Law School: A Call for Change

On February 7 over 800 people gathered at the ReInvent Law NYC event to discuss the future of law and the impact of technology, innovation, and entrepreneurship in the legal services industry. The audience included a diverse group of people: large firm lawyers and legal professionals, solo practitioners, entrepreneurs, techies, academics and others. One of the […]