Category: SEO

Can Law Firms Trigger a Complete Website Re-Indexing on Google?

Indexing is a crucial part of maintaining your site’s discoverability and visibility. However, indexing is a process that is generally out of the control of website owners. There are several good reasons why your law firm might want to instigate a total website re-indexing on Google, including content updates and SEO improvements.  In a video […]

Google Analytics for Law Firms

Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already packed schedule of cases and client meetings. This guide aims to simplify Google Analytics for legal professionals, turning it from a […]

SEO for Law Firms: What is Answer Engine Optimization?

One of your goals is likely to improve the online visibility of your firm. If you’re already working on strategies like SEO, paid advertising, and social media, then you’ll want to add AEO to your arsenal. Here’s what legal marketers need to know about Answer Engine Optimization (AEO).  AEO: The Basics Answer engine optimization is […]

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SEO for Law Firms: Zero Click Searches

Have you ever looked up a question on Google? Perhaps you have Googled information on a celebrity or thought leader and found the answer without having to click on anything. In that case, you have conducted a zero-click search. More searches than ever before are terminating without a click-through to a website, mostly due to […]

Google Search Generative Experience (SGE) for Law Firms

Google SGE is making its debut this year. What does this mean for Google SGE and the future of generative AI in search? In this blog, we cover what we know about Google SGE and what law firms can expect with generative AI in search for 2024. What is Google SGE? The new method for […]

SEO for Law Firms: How to Build Topical Authority

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical authority is key for being viewed as an expert – by not only your potential clients but by search engines […]

Key Performance Indicators in SEO for Attorneys

Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on unique circumstances, some are universally helpful. Studies have shown that these […]

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social media and SEO tactics work together to leverage the power of search engines.  What is Social Media SEO? Social media SEO […]

Optimizing SEO and Content Marketing for Law Firms

Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for maximizing visibility in search results. That means that digital marketing works best when content and SEO are aligned and work together. Keep reading to learn […]

SEO for Law Firms: 8 Critical SEO Trends to Know About for 2024

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user experience, and gauge trust and credibility. This means you may need to tweak your current […]

The Ultimate Guide to Law Firm SEO in 2024

What is SEO and Why Should Law Firms Use It? Search engine optimization  (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for any business looking to drive engagement and generate new leads. Yet time and again, law firms overlook SEO – a […]