by Kevin Vermeulen | Apr 17, 2023 | SEO
Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science, especially...
by Guy Alvarez | Apr 13, 2023 | SEO
Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on...
by Kevin Vermeulen | Apr 10, 2023 | SEO
To be competitive in today’s market, you need to be visible online. That’s good news, though, because even small firms can have a big impact in the digital space. If you have ever thought that your firm is too small to develop a dedicated SEO strategy, it’s time to...
by Noreen Fishman | Apr 4, 2023 | SEO
Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices operating regionally. There also tends to be a...
by Kevin Vermeulen | Mar 20, 2023 | SEO
Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this information and how it’ll impact their firm’s...
by Noreen Fishman | Mar 2, 2023 | SEO
Your overall firm strategy should guide your marketing efforts. Do your marketing team and SEO managers have the same goals as the rest of the firm? Chances are, they may be trying to accomplish different things, even when it comes to content. Here are our top tips...
