by Kevin Vermeulen | Apr 4, 2022 | SEO
Do you know the difference between regular organic and local SEO? Do you know why the difference even matters? Here, we will break down the basics of local SEO for law firms and how it impacts your search engine strategy. In simple terms, local SEO is where marketers...
by Noreen Fishman | Apr 1, 2022 | SEO
Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break down bounce rates and provide tips you can...
by Kevin Vermeulen | Mar 11, 2022 | SEO
SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do things – if they only knew about it....
by Noreen Fishman | Mar 1, 2022 | SEO
Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’t simply “search” for it online, they “Google” it. Google handles 90% of the global search engine market and there are over 70,000 Google searches...
by Guy Alvarez | Feb 23, 2022 | SEO
It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine...
by Kevin Vermeulen | Feb 4, 2022 | SEO
Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science,...
