Category: SEO

Google SGE is making its debut this year. What does this mean for Google SGE and the future of generative AI in search? In this blog, we cover what we know about Google SGE and what law firms can expect with generative AI in search for 2024. What is Google SGE? The new method for […]

Topical authority is important for legal marketers to understand if they hope to have a substantial web presence. As so much of the marketing for law firms revolves around thought leadership and sharing expertise, topical authority is key for being viewed as an expert – by not only your potential clients but by search engines […]

Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing strategy. Though KPIs are situational and depend on unique circumstances, some are universally helpful. Studies have shown that these […]

SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social media and SEO tactics work together to leverage the power of search engines.  What is Social Media SEO? Social media SEO […]

Content marketing is crucial for educating and nurturing audiences, particularly for law firms. At the same time, creating content that is helpful and leverages SEO also offers more opportunities for maximizing visibility in search results. That means that digital marketing works best when content and SEO are aligned and work together. Keep reading to learn […]

As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user experience, and gauge trust and credibility. This means you may need to tweak your current […]

What is SEO and Why Should Law Firms Use It? Search engine optimization  (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for any business looking to drive engagement and generate new leads. Yet time and again, law firms overlook SEO – a […]

Content creation is critical for most businesses, but especially for law firms. What you’re really selling is your expertise, knowledge, and credibility. The best way to do that is through valuable, high-quality content. The problem is that high-quality content takes serious resources. You need to research your topics, understand your audience, write and edit, optimize…Many […]

Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal injury attorney.” To show up on Google for […]

SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along with their answers. SEO for Lawyers 1. What does SEO stand for? […]

Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break down bounce rates and provide tips you can use to manage a […]

Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should you do if you notice falling traffic? Here are ten tactics to turn around your law firm’s failing […]