Category: Digital Marketing

How do you choose the right digital marketing agency for your law firm? Selecting a legal marketing agency to work with can be one of the most important decisions you will make. The right agency can boost the effectiveness of your online marketing and increase revenue significantly. However, a poorly chosen agency can do anything […]

If your firm is active on YouTube, it’s likely that you’re looking for ways to get more views and keep viewers engaged. Keeping viewers interested in your video until the very end is a great goal for improving video performance. Here are some of our top tips for keeping your law firm’s audience watching videos until […]

In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more easily digestible way. However, with such a saturated landscape, many firms mistakenly believe that starting a […]

The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and even helpful. The landscape is constantly changing, though. Here’s what lawyers need to know to navigate the current world of online advertising strategy.  What […]

Chances are, as a law firm marketer, events are part of your marketing mix. Whether entertaining clients at a golf event, displaying your attorney’s knowledge at a conference, networking, or getting your brand out there is important as a legal marketer. Do you remember the last event you attended? More importantly, do the people you met […]

In 2017, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile affect search traffic and what does it mean for your […]

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”. That’s easy to say when you’re an […]

Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and approachable can attract more clients and secure more engagements. Remember that prospects considering a lawyer need a guide to help them through stressful times. The worst thing you could do is appear as […]

When people need a particular B2B service, they often read articles, visit websites, download whitepapers and attend webinars to get more information to help them make a decision. As the professional services landscape becomes increasingly competitive, law firms need to become more effective at using this trail of digital evidence, which is called intent data, […]

Pay-per-click (PPC) advertising is effective at producing rapid lead generation results for law firms. Unlike SEO, which requires time to gain momentum, a PPC campaign can be set up quickly and generate immediate results. However, there is a science to effective PPC campaigns. Follow our best practices to ensure that your law firm’s PPC campaigns […]

We are living in a digital-first world. Like traditional lead generation, the new model is still founded on demonstrating expertise and building trusting relationships — but these goals are now accomplished online. There is no shortage of digital strategies that can help bring leads in for your firm, but the most effective tend to fall […]

Does your growing firm need to hire some marketing help? That’s a great challenge to have! But it’s a challenge nonetheless. To get the best results possible, you need to be selective in choosing a digital marketing consultant for lawyers. That means asking the right questions. To help you through this process, here are 15 […]