Category: Blogs and Microsites

When it comes to advertising for law firms, the way we present ourselves in our ad copy is just as important as the services we offer. The right ad copy can help you stand out, connect with potential clients, and drive action. I’ve seen firsthand how crafting the right message can turn a simple ad […]

As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not just advantageous but imperative for success. Our legal marketing blog has served as a conduit for insightful exploration, offering a broad […]

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated process. In this post, we’re going to dive into the 15 ways you can master writing SEO friendly law firm blog […]

When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important that law firms look for opportunities for guest blogging on others’ sites. Guest blogging is the act of […]

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and reliability. Blogs should be professional, but not too stuffy. They should be informal without being sloppy.  If that sounds […]

All marketing essentially comes down to getting the right message in front of the right people at the right time. Blogging for lawyers is no different. Even the best blog strategy won’t garner the results you’re hoping for if the right people don’t engage with your content. Here are 15 tips from our search experts […]

While growing your law firm’s blog or website’s traffic can be challenging and time-consuming, it is worth it to invest those precious hours into search engine optimization (SEO). But, there is a right way and a wrong way, and it would be a shame to dedicate a considerable chunk of time toward wasted efforts and […]

With 4 billion people currently connected to the internet globally, it’s the first place most people go when they’re choosing service providers. So, chances are your future clients are online, and that’s where they’ll look when they need legal services. Blogging can help you to make sure your firm gets found when people perform those searches. […]

The benefits of your law firm’s blog should not be understated. A blog fraught with accurate, relevant, and engaging content can earn your firm recognition as an authoritative source and thought leader. In fact, 56% of marketers who leverage blogging say it’s an effective method. Want to start getting results with your blog? Here are […]

The best bloggers make writing seem easy – but it’s not. Blogging is a crucial component of digital marketing, but writing blogs doesn’t come naturally to many people. Many legal marketers begin to blog and end up thinking, “This is harder than I expected!” We’ve compiled a list of mistakes that are common with newer […]

Blogging is essential for establishing thought leadership, but many lawyers are intimidated by the process because they don’t consider themselves great writers. The truth is: you don’t need to be a terrific writer to have a terrific legal blog! People who don’t write professionally can learn new skills and apply best practices that make for […]

Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical microsite contains highly targeted content intended to showcase a firm initiative, attorney bios, or to […]