by Talia Schwartz | May 11, 2021 | Content Marketing
Content is king and many legal marketing teams have invested in niche content marketing experts. In fact, 73% of businesses have a designated employee responsible for monitoring content creation. However, content marketing continues to evolve in today’s digital...
by Joe Balestrino | May 10, 2021 | SEO
If you are familiar with this blog, you know that SEO trends and strategies are a frequent topic of conversation. The question we are answering today of whether social media impacts SEO efforts have been studied by many marketers and individuals in the search...
by Vondrae McCoy | May 7, 2021 | Content Marketing, Measurement and Analytics
Chances are, you already know that blogging is a crucial component of your law firm’s digital marketing strategy. A well-developed blog can increase web traffic, bring in new leads, and nurture relationships with your target audience. The problem is, it’s not always...
by Talia Schwartz | May 6, 2021 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Dan Brian, a digital marketing guru, shares his best tips and tools to build a strong content marketing machine for law firms and how to include attorneys in the writing process. The entire content marketing process...
by Noreen Fishman | May 5, 2021 | Digital Marketing
With clients getting savvier in their decision making and more “noise” across the marketing landscape, it’s getting harder and harder for law firms to stand out amongst the competition. That’s why, along with effective marketing and thoughtful pricing structures,...
by Kevin Vermeulen | May 4, 2021 | Legal Marketing
In an ideal world, marketers would have endless budgets to invest in new programs or experimental initiatives. But in reality, law firm marketing budgets are often limited around what’s proven to work — which looks different from firm to firm. As you search for...
by Vondrae McCoy | May 3, 2021 | Content Marketing
Survey questions are an important aspect when it comes to webinars and events because they provide feedback and information from your audience members you may not be able to receive any other way. Attendee feedback lets you know if what you’re doing is working, and...
by Vondrae McCoy | Apr 30, 2021 | Digital Marketing
Programmatic advertising is a specialized type of data-driven advertising that uses computers and algorithms to assist legal marketers in reaching their target audiences in real-time. Programmatic is not the future of advertising; it’s already here. In fact, by the...
by Noreen Fishman | Apr 29, 2021 | Content Marketing
Did you know that marketing accounts for over 10% of a law firm’s budget? As every law firm leader knows, marketing activities don’t come cheap. That’s one reason why user-generated content (UGC) is getting more attention and more traction among law firms....
by Talia Schwartz | Apr 28, 2021 | Marketing Technology
Customer Relationship Management (CRM) solutions have become the standard for managing client and prospect leads, contact information, and relationships. However, just having a subscription for a shiny CRM tool isn’t enough; you and your team need to know how to use...
