by Guy Alvarez | Mar 30, 2023 | Digital Marketing
Internet marketing for law firms is a necessity in today’s technology-driven world. Having a well-maintained website, active social media profiles, and compelling online advertising are now table stakes for law firms whose potential clients are doing a fair share of...
by Kevin Vermeulen | Mar 29, 2023 | Content Marketing
If you want to boost traffic, generate leads, and obtain more clients, then it’s essential to develop a content marketing strategy. Many legal marketers find that’s easier said than done. How can you create compelling content that people notice? And what do you...
by Noreen Fishman | Mar 28, 2023 | Content Marketing
Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to engage with it. In fact, according to the DMA,...
by Guy Alvarez | Mar 27, 2023 | Content Marketing
AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this post, we’re exploring how AI can fit into...
by Natalie Moe | Mar 24, 2023 | Content Marketing
A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best” doesn’t mean “indisputable”, or something...
by Natalie Moe | Mar 24, 2023 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused...
by Noreen Fishman | Mar 22, 2023 | Social Media
Social media marketing for law firms has several benefits and has become vastly popular. However, that means there’s more activity and competition than ever before, making it harder for law firms to stand out. Fortunately, we’ve got you covered with best practices to...
by Guy Alvarez | Mar 21, 2023 | Content Marketing
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in organic searches which then drives website...
by Kevin Vermeulen | Mar 20, 2023 | SEO
Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this information and how it’ll impact their firm’s...
by Noreen Fishman | Mar 17, 2023 | Social Media
Plenty of successful law firm marketing and sales professionals will tell you that they leverage LinkedIn on a regular basis. It’s a great place to access your target audience and nurture relationships with them. You probably already know the basics on keeping your...
