Leveraging AI for Content Creation

AI is everywhere, including the world of content marketing. When it comes to creating great content, you can now rely on humans as well as machines. This is uncharted territory for most, but with a lot of opportunity. In this post, we’re exploring how AI can fit into...

5 Misunderstood Content Marketing Best Practices

A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best” doesn’t mean “indisputable”, or something...

Podcast Episode 187: Will AI Kill SEO?

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artifical Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over 15 years. For the past 6, she has focused...

How To Use LinkedIn for Lead Generation

Plenty of successful law firm marketing and sales professionals will tell you that they leverage LinkedIn on a regular basis. It’s a great place to access your target audience and nurture relationships with them. You probably already know the basics on keeping your...