by Kevin Vermeulen | Aug 4, 2021 | Digital Marketing
We are living in a digital-first world. Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are 3...
by Kevin Vermeulen | Aug 2, 2021 | Digital Marketing
According to the Census Bureau, 25% of adults in the U.S. live with a disability. That means that a fourth of your target audience may have a disability hindering them from using your site effectively. Start taking the steps to make sure your website is accessible to...
by Noreen Fishman | Jul 30, 2021 | Marketing Technology
Law firms today are focused on adopting smarter technology to help them market better and gain more clients. More intelligent platforms can help law firms gain a competitive edge, work more efficiently, and get a better understanding of their target audience. Insights...
by Brandon Raude | Jul 29, 2021 | Podcast
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Osborne, a marketing and business development professional who has worked in both the legal and accounting industries for over 13 years. She has been successful in leveraging search engine...
by Christopher Yang | Jul 28, 2021 | SEO
Hoping to get your website on the first page of Google for a given search term? Well, based on how complex law firm SEO (search engine optimization) has become, that might feel like an impossible goal. It’s not impossible – but it can be difficult. Fortunately,...
by Talia Schwartz | Jul 27, 2021 | Digital Marketing
Online marketing presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The growing importance of online marketing is evident as we’ve...
by Vondrae McCoy | Jul 26, 2021 | Social Media
What’s the key to crafting an epic, results-oriented social media advertising campaign for your law firm? Emotionally charged headlines and ad copy. According to research from Psychology Today, people respond to the emotional part of the ads a lot more than the text...
by Joe Balestrino | Jul 23, 2021 | SEO
Google is constantly updating its algorithms to provide the best search results for users. While that means you can usually expect helpful search results from Google, it also means that websites can be heavily penalized for violating Google’s Webmaster Guidelines....
by Kevin Vermeulen | Jul 22, 2021 | Digital Marketing
Account-based marketing is becoming more popular. A recent Salesforce report estimated that 92% of B2B marketers have an ABM strategy in place today. What used to be a time-consuming and expensive process is becoming more accessible for law firms of all sizes –...
by Talia Schwartz | Jul 21, 2021 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make...
