by Guy Alvarez | May 24, 2022 | Social Media
Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2020 American Bar Association Legal Technology Survey Report, four out of five lawyers say their firms are on social media. One in four reported that a...
by Kevin Vermeulen | May 23, 2022 | Digital Marketing
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of...
by Noreen Fishman | May 20, 2022 | SEO
No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that can be spent on other efforts. However, when...
by Guy Alvarez | May 19, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Michael Janovici to discuss how attorneys can raise their profiles through industry associations and events. Michael is the Client Relations Director in the Los Angeles office of Kimball, Tirey...
by Guy Alvarez | May 18, 2022 | Marketing Technology, Uncategorized
In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a career makeover and would prefer to go by...
by Kevin Vermeulen | May 17, 2022 | Social Media
Content is an essential part of standing out on LinkedIn. How is your content performing on the social media site? If you’re spending time on LinkedIn but not quite meeting your goals for the platform, you may want to look into Creator Mode. Here’s a quick guide on...
by Noreen Fishman | May 16, 2022 | Legal Marketing
You might question if it’s necessary to be viewed as an expert in your industry. The fact is that great lawyers tend to be great thought leaders, as well. Being a thought leader is particularly important for lawyers because being viewed as a credible source of...
by Guy Alvarez | May 13, 2022 | Digital Marketing
Pay-per-click (PPC) advertising is a powerful tool for firms looking to grow their reach and drive traffic. However, many of our clients tell us that they find PPC to be overwhelming. There is such a range of factors to think about, platforms to use, and data to...
by Guy Alvarez | May 12, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Kelly Harbour to discuss the use of client teams to drive success at law firms. Kelly is the Chief Business Development Officer at Goulston and Storrs. She has more than twenty years of experience in...
by Guy Alvarez | May 11, 2022 | Digital Marketing
A decade ago, the concept of “connected TV” meant ensuring your plasma screen was plugged into a power outlet. Today, “connected TV” has taken on a whole new meaning and revolutionized the way advertisers reach new clients. Streaming content providers like Hulu,...
