by Vondrae McCoy | Mar 18, 2024 | Digital Marketing, Social Media
In the bustling realm of social networking, law firms continually seek platforms that enhance their professional presence, facilitate networking, and foster communication with their audience. The launch of the Bluesky platform has given rise to comparisons with the...
by Julie Lorson | Mar 15, 2024 | SEO
In today’s dynamic digital landscape, law firms understand the critical importance of SEO performance. But what happens when you opt for a website redesign and fear the depreciation of your hard-earned search engine rankings? Don’t let your previous...
by Daniel Lopez | Mar 14, 2024 | Digital Marketing, Legal Marketing
In the competitive world of legal services, law firms are constantly on the prowl for innovative ways to attract new clients. Traditional methods of advertising such as television spots and billboards are widely recognized, but the evolving landscape of digital...
by Evan Powell | Mar 13, 2024 | Digital Marketing, Marketing Technology
The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that AI-generated content risks quality...
by Noreen Fishman | Mar 12, 2024 | Demand Generation, Digital Marketing
In the rapidly evolving legal landscape, staying ahead of the curve means leveraging advanced tools and strategies to connect with potential clients. Intent data is a game-changer, capable of transforming your demand generation efforts from hit-and-miss to...
by Guy Alvarez | Mar 11, 2024 | Digital Marketing, Social Media
The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such move that could be a game-changer for...
by Beth Winstead | Mar 8, 2024 | Social Media
Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of more eyes and form more connections with a wider audience. But not...
by Julie Lorson | Mar 7, 2024 | Digital Marketing, SEO
In the digital landscape, where attention spans are dwindling, and the impatience of web visitors is on the rise, site speed has become a critical factor, not just for user experience but also for Search Engine Optimization (SEO). Site speed refers to how long it...
by Julie Lorson | Mar 6, 2024 | Digital Marketing, SEO
Having a well-structured sitemap is critical for law firms, lawyers, and legal marketers looking to improve their online presence and make their content easily accessible to both users and search engine bots. At the core of every law website’s SEO strategy, a...
by Guy Alvarez | Mar 5, 2024 | Demand Generation, Legal Marketing
It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how your firm can help them to address their most...