by Noreen Fishman | Jul 1, 2022 | Digital Marketing, Legal Marketing
How can law firm marketers future-proof their marketing skills? What makes a great law firm marketer? Legal marketing is an ever-changing field, so it’s of the utmost importance that legal marketers ensure their skill set is up to date. Below are seven areas where...
by Kevin Vermeulen | Jun 30, 2022 | Measurement and Analytics
The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that Google’s Ads Manager isn’t always effective...
by Noreen Fishman | Jun 29, 2022 | Digital Marketing
Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to reduce your bounce rate and increase visitor...
by Guy Alvarez | Jun 28, 2022 | SEO
Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google will cast you in their next blockbuster...
by Kevin Vermeulen | Jun 27, 2022 | SEO
Writing blogs takes a significant amount of time. While it’s time well spent when those blogs help you to achieve your goals, when that doesn’t happen, it can be frustrating. Search engine optimization is a tactic that can drive more traffic to your blog and make sure...
by Guy Alvarez | Jun 24, 2022 | Legal Marketing
B2B marketers need to put a special emphasis on a well-structured funnel strategy. In order to attract leads and acquire new clients, a multi-channel strategy is important. By applying a full-funnel approach when marketing for a law firm, you can improve your...
by Noreen Fishman | Jun 23, 2022 | Content Marketing
Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in their services. Marketing to them is simply a...
by Kevin Vermeulen | Jun 22, 2022 | Social Media
If you’re using Facebook Advertising, then you have a wealth of valuable resources at your fingertips. The Facebook Ad Library offers legal marketers several hacks, including seeing competitor ads and getting inspiration for new ideas. The Facebook Ads Library (or...
by Guy Alvarez | Jun 21, 2022 | Legal Marketing
The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some...
by Noreen Fishman | Jun 17, 2022 | Legal Marketing
Are you troubled by your low return on investments (ROI) despite all your digital marketing efforts? Then, it might be time to reassess your strategies and discover the digital marketing mistakes that are affecting your firm. We’ve worked with law firms for decades...
