by Kevin Vermeulen | Dec 6, 2022 | Digital Marketing
In 2017, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile...
by Noreen Fishman | Dec 5, 2022 | Legal Marketing
Have you conducted a competitor analysis recently? Chances are you completed one when your firm was in its beginning stages, but it’s an activity that can help at any stage of your firm’s growth. An effective competitor analysis can give your firm an edge in your...
by Kevin Vermeulen | Dec 2, 2022 | Social Media
YouTube offers powerful ways to build community and connect through content. The platform has gone through several changes in recent years, making it more user-friendly for both content creators and viewers. Commenting – and responding to comments – is one...
by Guy Alvarez | Dec 1, 2022 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Emily Rogers, the US Chief Marketing and Business Development Officer at Norton Rose Fulbright, based in their New York office. Joining Norton Rose Fulbright during its combination with Chadbourne...
by Guy Alvarez | Nov 30, 2022 | SEO
Organic search is a critical channel for most businesses. In fact, 53% of website traffic comes from organic search results. Even more startling is the fact that on the first page of search results, the first five organic results account for nearly 67% of all the...
by Talia Schwartz | Nov 28, 2022 | Content Marketing
Your blog is a critical marketing tool. Since your law firm’s product is essentially expertise, populating a blog with posts that display that knowledge is a huge step for marketing. If you can convince the people who actually have that expertise to contribute to your...
by Guy Alvarez | Nov 23, 2022 | Social Media
With almost 3 billion users worldwide, Facebook remains an all-encompassing platform for personal accounts and business pages alike. Facebook continues to add new features as the scope of social media changes, and always strives to keep up with newer platforms. From...
by Kevin Vermeulen | Nov 23, 2022 | Social Media
LinkedIn remains one of the top platforms for law firms. It is the #1 professional networking site, so it’s the perfect platform for those looking to establish their firm as an industry leader. LinkedIn has a robust set of features, including advertising capabilities,...
by Guy Alvarez | Nov 22, 2022 | Digital Marketing, Legal Marketing
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend. No doubt you’ve heard the phrase “It takes money to make money”....
by Kevin Vermeulen | Nov 21, 2022 | Social Media
Social media presence is the visibility a person or brand has on social media, resulting in connections with the community. It’s certainly possible for a growing lawyer to thrive without being active on social media – but it’s far more difficult. The stronger...
