by Natalie Moe | Dec 7, 2021 | Social Media
If you want to be seen as an expert in your space, LinkedIn is an important tool. One of the best ways to use this tool is to create proprietary thought leadership. Since LinkedIn is still the only business-first social platform, your personal profile will thrive when...
by Guy Alvarez | Dec 6, 2021 | Legal Marketing
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target accounts. Firms both large and small find ABM...
by Natalie Moe | Dec 3, 2021 | Social Media
Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing program, but there are certainly best...
by Natalie Moe | Dec 2, 2021 | Podcast
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Matt Kalmans. Matt is the Co-CEO and Co-Founder of Applecart. Applecart is an enterprise technology platform defining the new category of “decision maker marketing.” The platform has been used by...
by Natalie Moe | Dec 1, 2021 | Digital Marketing
A website is a crucial tool for any law firm. In today’s digital landscape, 86% of consumers say they rely on the internet to find local businesses. However, it’s important to note that having just any website isn’t necessarily better than having no website. Many...
by Natalie Moe | Nov 30, 2021 | Social Media
The scope of social media management has expanded significantly in recent years. Many firms struggle to take advantage of all that social media has to offer, because they simply don’t have the time or resources to dedicate to comprehensive management. Choosing to...
by Kevin Vermeulen | Nov 29, 2021 | Content Marketing
An up-to-date blog is essential for law firms serious about marketing their practice online. As the center of any effective digital marketing strategy, law firm blog posts serve several purposes. To name just a few, a blog: Allows for easy creation and management of...
by Natalie Moe | Nov 24, 2021 | Legal Marketing
Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong. Often, law firms start out with lofty goals for their ABM program...
by Natalie Moe | Nov 23, 2021 | Content Marketing
Content marketing is an essential part of a successful law firm marketing strategy. In fact, search is the number one traffic source to blogs across all industries, which means content and SEO efforts are closely related. Hopefully, by now you realize that content...
by Talia Schwartz | Nov 22, 2021 | Legal Marketing
In the year 2021, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business...
