by Haley Maresca | Dec 6, 2023 | Legal Marketing, Social Media
Navigating the dynamic terrain of social media is a crucial element for law firms striving for success in the contemporary landscape. In this fast-paced digital era, staying ahead of the curve is not just advantageous but essential. Enter Threads, a unique and...
by Daniel Lopez | Dec 5, 2023 | Digital Marketing, Legal Marketing
Legal marketers are under constant pressure to do more with less, generate a strong ROI, and prove their value. LinkedIn has emerged as a proven platform that works for law firms and other legal entities. If you’re trying to get a feel for the deeper impact of your...
by Kevin Vermeulen | Dec 4, 2023 | Content Marketing, Marketing Technology, SEO
Content creation is critical for most businesses, but especially for law firms. What you’re really selling is your expertise, knowledge, and credibility. The best way to do that is through valuable, high-quality content. The problem is that high-quality content takes...
by Vondrae McCoy | Dec 4, 2023 | Social Media
In the crowded space of legal services, law firms must continuously work hard to bring in new leads and clients. Sure, referrals are a nice source of new clients, but law firms can’t rely on them alone. Firms have to advertise their services, but television ads can be...
by Noreen Fishman | Dec 1, 2023 | SEO
Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded search terms such as “Cleveland personal...
by Guy Alvarez | Nov 30, 2023 | Legal Marketing
On November 30th, Good2bSocial released its 2023 Social Law Firm Index, which examines how Am Law 200 firms adopt and apply digital marketing in terms of brand building, engagement, and business development. The Social Law Firm Index analyzes each firm’s presence on...
by Kevin Vermeulen | Nov 29, 2023 | Legal Marketing
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around...
by Guy Alvarez | Nov 28, 2023 | Digital Marketing, Legal Marketing, Marketing Technology
Agile budgeting is more than just a buzzword. While the practice is becoming more popular across a wide range of industries, it’s important to understand what it could mean for your law firm. Here’s what legal marketers need to know about agile marketing. What is...
by Noreen Fishman | Nov 27, 2023 | Content Marketing, Social Media
Recent research showed that social media is an incredibly powerful platform for marketers, achieving the highest ROI of any channel (according to HubSpot’s 2023 Marketing Strategy Trends Report). For social media marketers, that’s great news – but all social...
by Julie Lorson | Nov 21, 2023 | SEO
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along with their answers. SEO for Lawyers 1. What...
