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Law firm content marketing insight with our legal marketing blog . We bring you the latest tips, tools, and strategies in digital marketing for lawyers and legal marketers at law firms and companies in the legal industry. 

6 Ways to Actually Track Your Law Firm’s Social Media ROI

6 Ways to Actually Track Your Law Firm’s Social Media ROI

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your social media marketing efforts to new business? According to a study conducted by LinkedIn, 58% of marketers have to prove […]

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies for Law Firms

Attracting local customers to your law firm requires more than just a well-designed website or word-of-mouth referrals. Pay-Per-Click (PPC) advertising offers an effective way to reach potential clients in your immediate area, driving more foot traffic and inquiries to your practice. In this blog, I’ll explore advanced local PPC strategies that can help your law […]

What Is Keyword Density and Why Does It Matter for Legal Marketers?

What Is Keyword Density and Why Does It Matter for Legal Marketers?

Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has shifted from simply repeating keywords to creating content that aligns with user intent and provides genuine value. While […]

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad placements, improve engagement, and measure performance more effectively. For law firms investing in digital advertising, these updates represent an opportunity to refine marketing strategies and improve […]

The Value of Case Studies for Law Firms

The Value of Case Studies for Law Firms

Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for, and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which makes them an important part of any content […]

Video Testimonials vs. Written Reviews: Which Drives More Clients for Your Law Firm?

Video Testimonials vs. Written Reviews: Which Drives More Clients for Your Law Firm?

As the legal industry becomes more competitive, law firms must prioritize building trust and credibility. A strong online reputation plays a crucial role in attracting new clients, and reviews and testimonials are key components of that reputation. Before choosing a law firm, potential clients often seek feedback from past clients to gauge the firm’s expertise, […]

The Complete Guide to LinkedIn Analytics for Legal Marketers in 2025

The Complete Guide to LinkedIn Analytics for Legal Marketers in 2025

LinkedIn is the ultimate platform for legal marketers to enhance their firm’s brand, build connections, and make data-driven decisions. While platforms like X (formerly Twitter), Facebook, and Instagram are useful for general brand awareness, LinkedIn stands out for its B2B marketing potential, especially for law firms. With over 1 billion users worldwide as of 2024—including […]

How to Leverage YouTube to Amplify Your Law Firm’s SEO Success

How to Leverage YouTube to Amplify Your Law Firm’s SEO Success

In the competitive legal industry, leveraging multiple channels to connect with potential clients is essential. Many law firms rely heavily on SEO to drive traffic and leads, but there’s an untapped opportunity that complements SEO perfectly: YouTube. YouTube isn’t just a platform for entertainment; it’s a powerhouse for education, trust-building, and visibility. As the second-largest […]

8 SEO Tips for Attorneys to Generate Leads and Grow Their Practice

8 SEO Tips for Attorneys to Generate Leads and Grow Their Practice

Growing your practice is heavily dependent on lead generation. SEO plays a surprisingly impactful role in attorney lead generation. Though SEO and lead generation involve two different strategies, they are both part of an effective marketing plan that can help your firm to grow. In this post, I will share eight tips for SEO lead […]

The Ultimate Copywriting Guide for Legal Marketers

The Ultimate Copywriting Guide for Legal Marketers

Average copywriting might generate a lead or two, but truly great copy captures attention and keeps people talking about your law firm long after the initial interaction. Don’t settle for bland, forgettable content. As a legal marketer, you need copy that excites, resonates, and leaves a lasting impression on your audience. In this blog, I’ll […]

Why Legal Marketers Must Embrace Paid Social Media in a ‘Pay-to-Play’ Era

Why Legal Marketers Must Embrace Paid Social Media in a ‘Pay-to-Play’ Era

Organic social media reach is shrinking fast, with Facebook’s organic reach plummeting to just 2.6% and Instagram’s to 4%. The algorithms of these platforms now favor paid ads, leaving legal marketers who rely solely on organic content struggling to maintain visibility. If your goal is to grow your law firm’s presence, stand out among billions […]