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law firm content marketing

Law firm content marketing insight with our legal marketing blog . We bring you the latest tips, tools, and strategies in digital marketing for lawyers and legal marketers at law firms and companies in the legal industry. 

The Future of Work

The Future of Work

I have been fascinated by the future and what it holds for all of us for a very long time. As a child, one of my fondest memories was going to Disney World in Orlando and riding on the “Carousel of Progress.” This was my favorite ride because  it gave visitors an opportunity to peer […]

The Social Law School: A Call for Change

The Social Law School: A Call for Change

On February 7 over 800 people gathered at the ReInvent Law NYC event to discuss the future of law and the impact of technology, innovation, and entrepreneurship in the legal services industry. The audience included a diverse group of people: large firm lawyers and legal professionals, solo practitioners, entrepreneurs, techies, academics and others. One of the […]

H2H Marketing – Why Lawyers Need to Be Humans Too

H2H Marketing – Why Lawyers Need to Be Humans Too

We came across a very interesting article recently about changes in the world of marketing.  In a blog post on Social Media Today, Bryan Kramer makes a case for the obliteration of the distinction between business-to-business (B2B) and business-to- consumer (B2C) marketing. Instead, Kramer argues, today it is all about human-to- human or H2H marketing. […]

The Play is the Thing

The Play is the Thing

As we enter our second year in business, we’re very pleased to have a chance to tackle interesting new projects.  We’re keen to take on any challenge that fits with our overall business strategy and mission: “to help companies and professionals in the knowledge industries to understand and leverage the power of social technologies and […]

How to get lawyers to use social media ?

How to get lawyers to use social media ?

We are very pleased by the strong interest in The Social Law Firm Index and the white paper we recently published. We’ve heard from many firms – those who ranked well as well as those who did not; we’ve also heard from many small and mid-sized firms not covered by the scope of the initial survey.   And the […]

Social Business Study: How are Large U.S. Law Firm's Responding

Social Business Study: How are Large U.S. Law Firm's Responding

Findings from the 2013 social law firm study and white paper This is the first in a series of posts that will highlight some of the findings of the Social Law Firm Study and White Paper. The study was jointly conducted by Above the Law and Good2bSocial from June-October 2013. This White Paper,  “The Social […]

Top 5 Videos on Social Business and Enterprise Social Networks

Top 5 Videos on Social Business and Enterprise Social Networks

What exactly is Social Business? What is an Enterprise Social Network? Why Should I care? Trying to explain to clients and colleagues the concept of Social Business, Enterprise Social Networks (ESN’s) and their value proposition is often complicated. Even when you spend a significant amount of time explaining what Social Business is or what an […]

Are Enterprise Social Networks Creating More Silos?

Are Enterprise Social Networks Creating More Silos?

One of the leading value propositions of an Enterprise Social Network “ESN” is that it enables organizations to break down silos. The idea behind the implementation of an ESN is a good one. You set up an internal network where everyone in the company can see what everyone else is working on and that leads […]

Tweeting Sweet Nothings in the Millennials' Ears

Tweeting Sweet Nothings in the Millennials' Ears

There was an interesting article in The New York Times last weekend about the growing importance for companies of all sizes to embrace the mindset of the up and coming Millennial generation. As we have written – the Millennials will be the first wave to enter the workforce having been weaned on social media – their […]