Category: SEO

Hoping to get your website on the first page of Google for a given search term? Well, based on how complex law firm SEO (search engine optimization) has become, that might feel like an impossible goal. It’s not impossible – but it can be difficult.  Fortunately, ranking for a keyword in organic search is a […]

Google is constantly updating its algorithms to provide the best search results for users. While that means you can usually expect helpful search results from Google, it also means that websites can be heavily penalized for violating Google’s Webmaster Guidelines. Though some websites have been penalized for intentionally practicing black hat search engine optimization (SEO), […]

SEO (search engine optimization) writing is the process of planning, creating and optimizing content that ranks at the top of search engines results pages (SERPs) and adds value for your target audience. Ultimately, higher rankings allow you to earn more traffic, leads, and revenue — a huge win for your law firm. Here’s the latest […]

You work hard to make sure your key pages rank well – and then one day you notice that your pages aren’t showing up where they used to. That’s because search is always evolving. In a perfect world, you’d achieve a great rank and stay there, but that’s not how the digital landscape works. You […]

If you are familiar with this blog, you know that SEO trends and strategies are a frequent topic of conversation. The question we are answering today of whether social media impacts SEO efforts have been studied by many marketers and individuals in the search industry. To give a short answer, yes—social media can improve SEO. […]

The rules of search engine optimization (SEO) are constantly changing and evolving, but one strategy that remains effective is acquiring high-quality backlinks. There was a time when link quantity mattered more than quality – but those days are long gone. Today’s link building takes into account the relevance and authority of the websites mentioned, and […]

As part of a law firm, you’re likely familiar with the term “penalty”: a penalty is a form of punishment for breaking a rule. There are lots of penalties to be aware of in the real world, and we also need to be conscious of the ones in the digital world. When it comes to […]

Search engine optimization (SEO) is a constantly evolving science, yet there are fundamentals that will remain the same. SEO experts understand the latest trends but also adhere to time-tested methods so that they don’t make missteps that can lead to low performance or, even worse, penalties. Adopting the right methodologies while letting go of outdated […]

Keyword research is the foundation of SEO (search engine optimization) and crucial for success in pay per click marketing. The importance of proper keyword research can not be understated. Finding out what a client
 or prospect is typing, what keywords they’re using to find a law firm like yours, is a coveted insight because any […]

The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers to the process of fully optimizing the first page of […]

Search engine optimization (SEO) is not a “set it and forget it” kind of thing. All of the factors that determine where your website shows up in search results are in constant motion. Other web pages, users, search ranking algorithms, and even the internet itself, are always changing. Good results today won’t necessarily hold up […]

The landscape of search engine optimization (SEO) and link building is always changing, and today, the importance of building high-quality links has never been higher. As a law firm marketer, you should be familiar with multiple SEO strategies, including earning trust and high-quality links. The trust element of this will typically lead to high-quality links, […]