Category: SEO

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along with several other items. So what happens if your site experiences mobile usability failure? Will your site […]

In order for new clients to learn about you online, they have to find your website first. The more visibility your website has, the greater your chances of generating more traffic and new leads. This visibility and ability to reach potential clients is highly dependent on search engine optimization. It’s always a good idea to […]

For law firms, making their website visible online is of critical importance. Any organization is likely to have the goal of a strong web presence and being found easily on the internet. For companies that operate within certain regions – like a law firm – local discoverability is even more crucial. Legal marketers should make […]

In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the semantics can be an asset as you strive to achieve a higher rank in the eyes of Google’s algorithm. […]

Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time and which ones to ignore? According to search experts, here are 10 SEO tips that will […]

No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that can be spent on other efforts. However, when planning to hire an SEO consultant for law firms, it’s essential to work […]

Search engine optimization is incredibly complex and always changing. Just when you think you’ve got ranking figured out, a new algorithm changes things. It doesn’t help that so much of the ranking information is secret, which can make it difficult to direct your efforts. Fortunately, there is no shortage of SEO tools for law firms, designed […]

SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do things – if they only knew about it. That may be the case with the latest information coming to […]

Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’t simply “search” for it online, they “Google” it. Google handles 90% of the global search engine market and there are over 70,000 Google searches each second. To manage that volume, Google’s algorithms are constantly […]

It’s tempting to get overwhelmed by SEO and give up. After all, the science is always evolving, it’s difficult to keep up with best practices – and many firms feel as though they aren’t really getting much in the way of leads from their search engine optimization efforts.  However – when done correctly – SEO can […]

It’s easy to forget that SEO is about a lot more than making it to the top of search engine result pages. Improving the searcher’s experience and supporting your overall digital strategy are also key goals of SEO. That’s why there’s a difference between ranking factors and SEO factors. SEO factors matter a lot to […]

Today’s Google searches can return news results in a variety of formats. Content can be delivered across Google News, Google Search, Google Assistant, YouTube, and Discover sections. How does Google determine which content will appear in this coveted section? Here are a few insights into what you need to know about Google News.  What is […]