What Every Law Firm Needs to Know About Building Brand Loyalty
Brand loyalty is the ultimate goal for any business—and law firms are no exception. It’s not just about keeping clients; it’s about turning them into advocates who recommend your firm to others and return whenever they need legal help. From my experience working with law firm’s on digital marketing strategies, I’ve seen how cultivating brand […]
Selling Value As a Legal Service Provider To Your Law Firm Clients
Whether you provide law firms with technology, software, or a service, you need to sell value to a law firm to turn them into a client. Law firms are bombarded with offers every day to try new products and services, and it can be frustrating for them to sift through a raft of offers to […]
Social Selling on LinkedIn: 12 Tips Legal Organizations Should Follow When Building an Effective Profile
There is no better social platform to reach and engage with law firms than LinkedIn, especially now, when in-person networking is not an option. You’ve likely heard us tout the benefits of this channel before, but one of the best things about using LinkedIn is the ability to begin warm conversations with people. There is […]
Twitter for Legal Vendors: Becoming Part of Lawyers’ Conversations
In addition to paid advertisements on Twitter, legal vendors can use this social media platform in many other ways to become part of lawyers’ conversations, promoting their businesses in the process. You will want to follow many of the same guidelines and advice that those in other industries should. However, target your techniques so your […]
Conference ROI: How Legal Vendors Can Make the Most of Events
Once you’ve made the investment to attend a conference, there’s no turning back. We’ve all been to events where we’ve seen booths that are packed with traffic…..and those that are empty with staff standing around chatting only to each other. The problem is, if you end up in one of those latter booths, your wasting […]