Category: Blogs and Microsites

Blogging is essential for establishing thought leadership, but many lawyers are intimidated by the process because they don’t consider themselves great writers. The truth is: you don’t need to be a terrific writer to have a terrific legal blog! People who don’t write professionally can learn new skills and apply best practices that make for […]

Unlike your main law firm website, which provides a comprehensive overview of your entire practice, law firm microsites are more singularly focused. They are often developed to support a larger website and share specialized editorial or advertising content. A typical microsite contains highly targeted content intended to showcase a firm initiative, attorney bios, or to […]

When it comes to content, there’s no such thing as too much traffic or too many leads. Chances are, you’d love for your law firm blog to get more attention. The more you can leverage content in your marketing mix, the better. Content marketing costs 62% less than traditional marketing and generates about three times […]

Most law firms can benefit from the use of microsites. They provide a way to add focus on certain information – for example, if you want to introduce a new practice or attorney. If you’re not already using microsites, you may have a lot of questions. In this post we’ll cover smart ways to use […]

Online privacy and security are becoming increasingly important to many people. It’s essential that your website is discoverable, but if visitors get the feeling that your site isn’t secure, they may leave. Fortunately, making your website more secure doesn’t require much technical expertise. Here are 9 things that your website administrators can work on to […]

Search engine optimization (SEO) for individual blog posts is a very important part of developing a successful blog. With each post added to the blog, there is a chance to reach more people and grow your audience. Each blog post provides an opportunity to talk about topics of interest and value for your clients and […]

A law firm blog editorial calendar might seem like overkill for something as simple as writing a post once or twice a week. However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point. Planning your content ahead of time allows you to step back and look at […]

If you’re large firm looking to start a blog or a solo just starting out and need a website, use the WordPress platform.  Over the years, I’ve had many conversations with solos, small firm lawyers, and marketers at large firms about establishing and growing their presence online with a solid website and useful blog. Many don’t get their […]

Blogging helps you become established as an expert in your area(s) of practice. It provides useful information for those in need. And, as you become a trusted resource, potential clients and referral sources engage. But you already know that and the only thing holding you back is the time to write. Here’s some help.  First, […]

Build a website and they will not come. In today’s world it’s not enough to have a static web presence for your practice. You also need to engage and provide value — with law blogs and social media, and digital marketing. Ok, you’re convinced, but do you understand what it takes to build a successful […]

Blog Tips for Lawyers After your brief introduction to LinkedIn and Twitter, with this week’s installment we’re going to take a closer look at how lawyers have been successfully building their practices with social media.  It’s now time to check out the law blogs – also known as blawgs. Blogs – an abbreviation for web […]