Our Insights
Law Firm Social Media Strategy: The Ultimate Checklist
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible. That said, some law firms still struggle to...
HubSpot CRM for Law Firms: Best Practices for Success
HubSpot is one of the best CRM systems available. Paired with a robust inbound marketing platform, HubSpot makes it easier to increase your firm’s awareness and reduce the time spent tracking down data and contact information. That being said, the tool is an...
Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume!
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lisa Lang, Lisa currently serves as the General Counsel for Kentucky State University, a role she has had for four years. Lisa first began her career as a lawyer working as an associate attorney...
12 SEO Tools Every Legal Marketer Should be Using
Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise...
How to Boost the Performance of Law Firm Blog Posts
When it comes to content, there’s no such thing as too much traffic or too many leads. Chances are, you’d love for your law firm blog to get more attention. The more you can leverage content in your marketing mix, the better. Content marketing costs 62% less than...
Law Firm Target Audience: Reaching Your Ideal Client
Does your actual law firm target audience - the people you're currently reaching - represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....
How Law Firms Can Use SEO to Leverage Lead Generation
In our ultra-digital world, no marketing plan is complete without an SEO strategy. Just as important for law firms is lead generation. A sophisticated marketing program combines both of those elements. Though SEO and lead generation are not the same thing, the efforts...
Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms
In this episode of the Legal Marketing 2.0 Podcast Guy is joined by Lauren Piccolo-Ingram, Lauren is the Managing Director of Client Development at Goodwin where she is responsible for the planning and execution of business development, marketing, and communications...
How to Write a Good Law Firm Blog Post
Blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and reliability. Blogs should be professional, but...
9 Tips for Creating Enticing Thumbnails for Your Social Media Videos
As the popularity of video content continues to increase, it’s important to do everything you can to keep people clicking on your videos instead of scrolling. Video thumbnails are needed for video across all platforms including email, YouTube, Instagram, LinkedIn,...
Top 8 Marketing Automation Tools for Law Firms
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously...
Our Posts
