Our Insights
A Google Analytics Terminology Guide for Legal Marketers
Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don't know where to start. To help you feel more comfortable with all things Google Analytics, we’re...
Law Firm Target Audience: Reaching Your Ideal Client
Does your actual law firm target audience - the people you're currently reaching - represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....
The Right and Wrong Reasons for Lawyers to Join LinkedIn Groups
LinkedIn has become one of the most powerful platforms for businesses. Occasionally, you will hear a lawyer say that they use LinkedIn, but aren't generating results they read about. In those instances, it’s worth digging into how they use the platform. Similar to a...
How to Build a Quality Email Database for Your Law Firm
Since email is still important, so are email lists. Email has one of the highest returns on investment of any channel, but to see those results you need a broad, engaged email list. Without a strong email list, you could be missing out on thousands of opportunities...
10 Best Live Chat Apps for Lawyers
The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chats apps expedite your first contact with potential clients that visit your website and reassure them that you are available...
7 Timeless Digital Marketing Strategies That Work for Law Firms
In the year 2020, digital marketing is crucial. The challenge is it can feel complicated and overwhelming. Even the biggest believers in digital methods may pause before diving in. That being said, there are a few classic online marketing strategies that business...
A Look Back At Our Top 10 Legal Marketing Blog Posts of 2020
As 2021 approaches, we are once again recapping our most popular legal marketing blog posts of the year. It’s always valuable to reflect on what people are most interested in when it comes to marketing, as it outlines the biggest trends of 2020 and points us toward...
Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
On this episode of the Legal Marketing 2.0 Podcast, Guy Alvarez discusses why marketing never stops with Allison Williams, the founder and CEO of Law Firm Mentor. Law Firm Mentor is a business coaching service for solo and small law firms that helps lawyers to grow...
LinkedIn Stories Ads: How Law Firms Can Use Them
Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary...
A Lawyer’s Top 15 SEO Questions, Answered
SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO? Keep reading for the top 15 SEO-related questions along with their answers. 1. What does SEO stand for? Well,...
Instagram Tips for Law Firms
Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to...
Our Posts
- 5 Tips for Creating High Engagement LinkedIn Posts for your Law Firm
- Instagram Tips for Law Firms
- How to Integrate Motion Graphics in Your Law Firm’s Content Marketing
- 10 Reasons Your Law Firm’s Digital Marketing Strategy Isn’t Working (And How to Fix It)
- Law Firm PPC: How Law Firms Can Avoid Overspending with Google Ads
