Our Insights
A History of the Major Google Algorithm Updates: A Legal Marketer’s Guide
Google algorithms are one of the more complex search engine optimization (SEO) factors, that unfortunately fall completely outside of your control. In Google’s early stages, they made only a few updates to their algorithms. Now, Google makes thousands of changes every...
DLA Piper Takes First Place in The 2019 Social Law Firm Index
The Social Law Firm Index explores the success of law firms’ digital marketing efforts and includes reviews and rankings of all firms on the 2019 Am Law 200. We study and publish our findings to raise awareness about the value of digital marketing for law firm...
Why Your Law Firm Website Must Be ADA Compliant
You’re likely familiar with the Americans with Disabilities Act (ADA). The ADA was passed by the federal government in 1990 to protect people who require physical accommodations from discrimination. But did you know that ADA compliance extends to websites? In fact,...
The 2019 Social Law Firm Index
The 2019 Social Law Firm Index is our annual study which examines how the top 200 firms ranked by The American Lawyer adopt and apply digital marketing in terms of outreach, engagement and business development. We study and publish our findings to raise awareness...
Podcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing Efforts
In this episode, Guy Alvarez discusses the ways in which law firms can amplify the impact of their social media marketing efforts with Glenn Gaudet. They discuss tactical and strategic measures firms should take, such as using podcasts as part of their marketing mix...
Instagram for Lawyers: SEO Tactics for Increased Reach
In its nascency, Instagram may not have been worth a lawyers’ time, as the platform's audience skewed very young. However, just like Facebook’s audience has grown to be much more diverse in age, so has Instagram's. Furthermore, did you know that Instagram has reached...
Meta Descriptions For Law Firm Websites: Why Are They Important?
You’re most likely familiar with the term SEO, or search engine optimization. You were probably introduced to the concept very shortly after deciding to put a website online to help promote your law practice. Are you familiar, though, with the term “meta description”?...
How to Start a Law Firm Blog
Digital marketing success depends largely on the quality of your content marketing. Blogging regularly and consistently is extremely important, yet many of our clients have a laundry list of reasons why they can’t focus on a blog right now. Most times, it’s because...
8 Compelling Calls-to-Action (CTAs) for Law Firm Blogs
Legal marketers have to accept that not every website visitor will convert into a client. At least not right away. Even if you have qualified traffic coming in, some people are bound to leave your site without contacting you. That means a general “contact us” may not...
The Value of Case Studies for Law Firms
Case studies are an invaluable asset to have on your website. They enable visitors to understand the type of work you do, who you do it for and how you approach your work. Case studies are a tried-and-true way to illustrate your firm’s successes with clients, which...
Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
In this episode, Guy Alvarez discusses the notion of “content experiences” with guest, Jenn Bankston. Content experience is the evolved legal marketers’ approach to content marketing, with a shift in focus from creation and consumption to experience and engagement....
Our Posts
- YouTube for Law Firms: How to Boost Video Visibility
- Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
- A Beginners Guide to Online Marketing for Lawyers
- Law Firm SEO: Topic Clusters and Pillar Pages
- Advances in Law Firm Marketing: How America’s Top 200 Firms are Evolving
