Our Insights
How to Launch a Law Firm Podcast in 6 Steps
Podcasts are the new “It” form of content. In fact, 39% of men and 36% of women age 12+ in the U.S. are monthly podcast listeners (Edison Research). Additionally, Google’s search algorithms are increasingly taking audio forms of content into account. Research is...
6 Tips to Improve your Law Firm’s Content Performance
If you follow our blog, you’ve heard it before: content is king. In today’s world, good content isn’t good enough - your content needs to be great. Content should be well-written, relevant, and valuable to your intended audience. Here are six of our favorite tips for...
Four Steps to Creating Successful Law Firm Landing Pages
The right landing page can make a tremendous difference in the results you achieve with your digital marketing efforts. Whether visitors are coming from paid advertisements, social media links, or search engines, your landing pages are what make that all-important...
10 Mistakes Lawyers Make on Social Media
It’s important for lawyers to be active on social media. With nearly half of the world’s population using social media platforms, they’re a natural place to reach and influence prospective clients. On the other hand, misusing social media channels can do damage to...
A Checklist for Running a Successful Law Firm Marketing Campaign
If you’re a legal marketing professional, chances are one of your many tasks is planning and executing digital marketing campaigns. The numerous details and steps that contribute to your campaign, however, can be quite overwhelming and all too easy to lose track of....
The 5 Types of Conversion Rate Optimization Tools Law Firms Need
Driving traffic to your website is a great start, but it’s not a strategy in itself. You need your website to generate real leads that will lead to new business for your law practice. This is where conversion rate optimization (CRO) comes in. Use CRO to persuade...
What Law Firms Need to Know About LinkedIn’s New Stories Feature
LinkedIn recently announced a redesign complete with some new features to create a friendlier platform. In line with social media giants Facebook and Instagram, LinkedIn will now offer “Stories” - or content that is posted to a profile and disappears after 24 hours....
10 Tricks for Optimizing Your Law Firm’s LinkedIn Ads
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2019, 30% of Am Law 200 law firms were using LinkedIn...
13 Webinar Promotion Tips to Guarantee Nobody Misses your Law Firm’s Next Webinar
Webinar usage among law firms and companies has skyrocketed over the last few months, which shouldn’t come as a surprise. Webinars are the next best option to an in-person meeting or event. Here at Good2bSocial, we know a thing or two about webinars. We’ve hosted and...
The Ultimate Checklist for Building a Great Law Firm Website
Your law firm’s website is, without a doubt, the most important piece of virtual real estate you own. In the modern world, the website has taken the place of a polite receptionist, an impeccably decorated office and a firm, confident, welcoming handshake. Potential...
How to Land Great Guests for Your Law Firm’s Podcast
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility. However, creating a podcast with a loyal...
Our Posts
- What are Lead Nurturing Campaigns and Why do Law Firms Need Them?
- How to Land Great Guests for Your Law Firm’s Podcast
- The Ultimate Guide to Law Firm Content Marketing
- A Legal Marketer’s Guide to Writing Compelling Instagram Captions
- How Lawyers Can Use Zoom Like a Pro: 13 Tips and Tricks for Better Video Meetings
