Our Insights
How to Assess Your Law Firm’s Marketing Technology Stack
Marketing technology has the power to both enable and hinder your law firm. Did you know there are over 7,000 marketing technologies out there? That’s an increase of 40% over last year alone - and there are more being developed all the time. With technologies growing...
Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
On this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Rosanna Berardi to discuss team loyalty and retaining talent at law firms. It probably isn’t news to you, but attracting legal talent is no easy feat. So what can firms do - both big and small - to...
How Law Firms Can Earn Trust and High-Quality Links for SEO
The landscape of search engine optimization (SEO) and link building is always changing, and today, the importance of building high-quality links has never been higher. As a law firm marketer, you should be familiar with multiple SEO strategies, including earning trust...
Instagram Stories: What Are They and How Can Law Firms Use Them?
Instagram offers multiple options for sharing content; you can post traditional content to your newsfeed, post videos longer than a minute to Instagram TV (IGTV), and you can post content viewable for 24 hours to Instagram Stories. Instagram Stories are gaining a lot...
Law Firm Business Development and Marketing Through a Pandemic: Lessons Learned
Now more than ever, law firms have started to understand the role and importance of the business development and marketing departments within their organization. As more lawyers are looking into communications and becoming what we jokingly call “recovering lawyers”,...
How Law Firms Can Build & Protect Their Digital Presence During the Pandemic
A strong online presence reinforces your law firm’s brand and helps you gain the credibility that you need to attract more clients. In the increasingly remote environment created by the pandemic, maintaining your online presence has never been more important. Keep...
6 Tricks for Optimizing Your Law Firm’s LinkedIn Ads
LinkedIn is by far the most popular social media platform for both law firms and individual lawyers (ABA). And over the years, we’re seeing more and more law firms advertising on the platform. In fact, in 2019, 30% of Am200 law firms were using LinkedIn advertising,...
How Professional Service Firms are Using Instagram: Best Practices for Law Firms
Did you know that Instagram has over one billion users and counting? In fact, the fan following, growth and engagement of Instagram is more than Facebook and Twitter combined! Instagram can be a valuable vehicle for your law firm to market its services, grow your...
13 Tips & Tricks to Grow Your Law Firm’s Instagram
Is Instagram an important piece of your marketing mix? With over 1 billion active users, the platform can seriously help to drive qualified traffic and build a positive brand image for your firm. It’s important to give Instagram the respect it deserves. But while you...
Making Video An Effective Part Of Your Law Firm’s COVID-19 Marketing Strategy
Video is critical for law firms that want to continue to engage with their target audiences throughout the COVID-19 pandemic. According to Pew Research, 55% of people watch videos online every day, and that number has only increased with the shelter at home orders....
The Future of Law Firm SEO: On-SERP SEO
The SEO game is changing and it’s no longer enough for law firms to target and monitor organic search engine rankings alone. Rather, they need to embrace a more integrated approach: on-SERP SEO. (SERP stands for search engine results page.) The term on-SERP SEO refers...
Our Posts
- Google Ads For Law Firms: Indispensable Tricks You Need to Know
- The Future of Law Firm SEO: On-SERP SEO
- Agile Law Firm Marketing: Why It’s More Important Now than Ever
- Improve Your Law Firm’s SEO with a Website Audit
- Benefits of Google Analytics for Law Firm Marketing and an Easy Guide to Getting Set Up
