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12 SEO Tools Every Legal Marketer Should be Using

12 SEO Tools Every Legal Marketer Should be Using

Many firms struggle to make the decision between managing SEO in-house or outsourcing to an agency. If you plan to invest in resources to manage your own SEO strategy, you need to ensure those people have the proper tools at their disposal. Just having the expertise...

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Law Firm Target Audience: Reaching Your Ideal Client

Law Firm Target Audience: Reaching Your Ideal Client

Does your actual law firm target audience - the people you're currently reaching - represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....

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How to Write a Good Law Firm Blog Post

How to Write a Good Law Firm Blog Post

Blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog conveys trust, competency, and reliability. Blogs should be professional, but...

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