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Anatomy of a Perfect Law Firm Landing Page

Anatomy of a Perfect Law Firm Landing Page

Landing pages are one of the most important elements of online lead generation, yet most law firms don’t use them properly -- or at all. It’s common to give more attention to a website's homepage instead. After all, the homepage is often the first impression a...

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How Law Firms Can Benefit From Campaign-Driven Marketing

How Law Firms Can Benefit From Campaign-Driven Marketing

You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...