Our Insights
Top Legal Podcasts of 2022
In the legal industry, podcasts have been all the rage for a few years now. They’re a great way for firms to connect with their audience and build relationships with those who want to consume information in a more...
Taking Your Law Firm’s Thought Leadership To The Next Level
If you follow our blog, then you know we are huge believers in thought leadership for law firms. Displaying expertise and credibility is an incredibly important marketing activity for legal organizations. When what you...
The Right SEO Agency Is Paramount for Success
If you’ve even dabbled in digital marketing in today’s business environment, then no doubt you’re familiar with the term SEO. SEO – or search engine optimization – is a complex and ever-changing science, but one that...
How Your Website Can Turn Into Lead Generation For Your Law Firm
Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using...
Tips and Tricks For Law Firms To Reach B2B Buying Groups
B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate...
Law Firm Content Marketing Trends to Follow in 2023
The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review...
Paid Advertising Strategies To Help Grow Your Law Firm
The world of advertising has changed, particularly when it comes to digital formats. Today’s advertising doesn’t bombard people with overtly ‘salesy’ messaging – it can be contextual, relevant, highly targeted, and...
How to Measure and Boost Law Firm Marketing ROI
You cannot simply run a digital marketing campaign for your law firm and then leave it alone. You need to pay attention to the results, including return on investment (ROI), to determine whether the campaign was a...
How To Leverage Instagram Stories For Your Law Firm
Instagram offers multiple options for sharing content: you can post traditional content to your newsfeed, post videos longer than a minute to Instagram TV (IGTV), and post content viewable for 24 hours to Instagram...