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Law Firm Target Audience: Reaching Your Ideal Client

Law Firm Target Audience: Reaching Your Ideal Client

Does your actual law firm target audience - the people you're currently reaching - represent the ideal client you want to attract? With so much going on in digital marketing, it’s easy to get caught up in counting the wrong numbers and chasing after the wrong people....

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10 Best Live Chat Apps for Lawyers

10 Best Live Chat Apps for Lawyers

The digital, always-connected world has created a new kind of client that bristles at the prospect of waiting and demands convenience. Live chats apps expedite your first contact with potential clients that visit your website and reassure them that you are available...

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LinkedIn Stories Ads: How Law Firms Can Use Them

LinkedIn Stories Ads: How Law Firms Can Use Them

Perhaps you’ve heard of Stories. They are mobile, full-screen, vertical videos and images that appear outside of your regular social media feed and only last for 24 hours before they disappear. Facebook and Instagram both have a version of these casual, temporary...

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A Lawyer’s Top 15 SEO Questions, Answered

A Lawyer’s Top 15 SEO Questions, Answered

SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO? Keep reading for the top 15 SEO-related questions along with their answers. 1. What does SEO stand for? Well,...

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Instagram Tips for Law Firms

Instagram Tips for Law Firms

Instagram is the go-to place for over 1 billion people to share their photos, videos, and stories every single day. And as Instagram has grown over recent years, that’s left many lawyers and legal marketers with one very important question: How can we use Instagram to...