Our Insights
Why Law Firms Should Use HubSpot As Their Business Growth Platform
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth - but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital traffic and then nurturing those people...
13 Reasons Your Law Firm’s Social Media Engagement is Suffering
How is it that you can post to social media so often with seemingly well-written content but people just aren’t engaging with it? Law firms, big and small, want more engagement around their social media posts but don’t know what else to do or are stuck in the same old...
Anatomy of a Perfect Law Firm Landing Page
Landing pages are one of the most important elements of online lead generation, yet most law firms don’t use them properly -- or at all. It’s common to give more attention to a website's homepage instead. After all, the homepage is often the first impression a...
5 Reasons Why Your Law Firm’s Website Isn’t Generating Leads
Your website is one of your most important marketing tools, and often the first impression of your law firm. It’s important that when someone visits your website, their response is favorable - otherwise, they’re unlikely to come back, and you’ve lost a chance of...
7 Ways for Law Firms to Use Fleets (Twitter’s Disappearing Tweets)
How familiar are you with Twitter Fleets? The disappearing tweets feature enabled last year has received mixed reviews, with some people using them heavily and others not knowing what they are. Short-term content such as Instagram and Facebook Stories and Snapchat...
Why a Mobile First Website Design is Critical for Law Firms
In 2015, mobile web traffic surpassed desktop web traffic for the very first time. Since then, that trajectory has continued and there is no going back. We are living in a mobile world where mobile device usage has skyrocketed. How does the rising importance of mobile...
Beat the LinkedIn Algorithm: Strategies to Reach More People with Your Law Firm’s Content
You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you look to set yourself apart as a thought leader by sharing timely and relevant content that demonstrates your...
Converting Law Firm Leads: What Metrics You Should be Tracking
In the realm of online marketing, you hear the term “conversion” a lot. A conversion is when a visitor to your website completes some action that you wanted them to complete. Depending on your intentions, an actual conversion can be many different things. It could be...
Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
In this episode of The Legal Marketing 2.0 Podcast, Guy is joined by Leia Dudek. Leia is Good2bSocial’s dedicated HubSpot Channel Account Manager. For about two years Leia has guided Good2bSocial’s clients through adopting HubSpot’s platform. Unlike most Legal...
Make LinkedIn Work for You: A 3-Month LinkedIn Marketing Plan for Lawyers
With over 740 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. Any lawyer who hopes to attract new clients and be known as a thought leader in their practice area can benefit from having a strong presence on LinkedIn. If...
How Law Firms Can Benefit From Campaign-Driven Marketing
You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic...
Our Posts
- LinkedIn Launches Video Cover Stories and Other New Features Legal Marketers Should Know About
- How Law Firms Can Benefit From Campaign-Driven Marketing
- Data Analytics For Law Firms: 11 Valuable Metrics Legal Marketers Should Track
- 10 Ways for Legal Marketers to Find, Engage, and Grow an Audience on Social Media
- How to Use Hashtags on LinkedIn to Grow Your Law Firm’s Audience
