Our Insights
How to Select a Podcast Name for Your Law Firm
A compelling podcast can do a lot for your brand and your personal thought leadership. But if you plan to start a podcast, have you considered what you’ll call it? The title of your podcast is crucial. It forms a...
15 Digital Content Marketing Mistakes to Avoid When Marketing Law Firms
Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative...
First vs. Third-Party Cookies and Why Legal Marketers Should Care
Almost everyone can agree that a freshly baked cookie's buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s...
Ways to Improve Attorney Facebook Advertising
If you’re leveraging Facebook ads and not getting the result you want, you may be tempted to give up. However, Facebook advertising can be incredibly powerful. The right optimization can totally change the performance...
11 Tactics for Law Firm Content Marketing
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for your firm? What will promote your firm effectively? Review these types...
Best Ways to Encourage People to Engage With You on Social Media
Nobody wants to be the last kid picked in gym class. Unfortunately, most people get the same feeling after posting something on social media and hearing crickets from their audience. For some, creating engaging social...
5 Tips for Creating Professional Sounding Legal Podcasts
In years past, law firms looking to take to audio platforms had to expend a lot of effort. They needed to find a station that would host their legal programming, come to the studio, work with a group of recording...
10 Benefits of Blogging for Lawyers
With 4 billion people currently connected to the internet globally, it’s the first place most people go when they’re choosing service providers. So, chances are your future clients are online, and that’s where they’ll...
How to Use LinkedIn for Attorney Lead Generation
If you are active on LinkedIn, chances are you want to improve your lead generation efforts. LinkedIn can provide powerful options for obtaining more leads and driving future conversions – if you build and implement...
The Ultimate Guide to Law Firm Internet Marketing
The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is crucial. Here’s what legal marketers need to know about the topic of...
Our Posts
- Social Media for Law Firms: Focus on Quality Content Over Quantity
- The Ultimate Guide to Law Firm Internet Marketing
- How to Hire an SEO Consultant for Law Firms
- Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
- Everything Law Firms Need to Know About Google Analytics 4
