Our Insights
Social Business Study: How are Large U.S. Law Firm's Responding
Findings from the 2013 social law firm study and white paper This is the first in a series of posts that will highlight some of the findings of the Social Law Firm Study and White Paper. The study was jointly conducted...
Tweeting Sweet Nothings in the Millennials' Ears
There was an interesting article in The New York Times last weekend about the growing importance for companies of all sizes to embrace the mindset of the up and coming Millennial generation. As we have written – the...
Rebuilding Your Law Practice as a Social Practice- Blawgs
Blog Tips for Lawyers After your brief introduction to LinkedIn and Twitter, with this week’s installment we’re going to take a closer look at how lawyers have been successfully building their practices with social...
Rebuilding Your Law Practice as a Social Practice – Twitter
Having plunged into the world of social media by joining LinkedIn, it’s now time to venture further. The next step on your path to becoming a social media maven is to explore Twitter. Since it’s founding in 2006,...
Rebuild Your Legal Practice as a Social Practice – LinkedIn
So it’s time to take the plunge. You've read through all the articles and blog posts. You’ve seen the IBM "social business" commercials on T.V at least a dozen times. Perhaps you have even dipped a toe in the water by...
Why Social Media Advocacy is Critical for Professional Services Firms
I recently had a conversation with the Chief Marketing Officer of a mid-size consulting firm. She seemed to agree with the basic thrust of my thinking – that it is becoming increasingly important for her firm (or any...
Why Most Agencies Don’t Get Social
This one will probably get me in trouble. Nonetheless, I believe its time somebody said it. Most ad and PR agencies don't really understand social media as a way to engage with customers and prospects. I am not the...
What’s Next? Four Emerging Social Networks to Monitor
Pinterest? Been There, Done That. Instagram? That's yesterdays' news. Tell me what's hot. Tell me what's new. Tell me what, as a social media marketing professional, I should be paying attention to....
What Can Kids Teach Us About Social Media?
Do you find yourself constantly competing for your kids attention? When you are having dinner, or at a movie or sitting in the car trying to have a conversation? I do. All the time. It is a constant source of...