Our Insights
Announcing the 2014 Social Law Firm Index
Our study on the extent and effectiveness of social media usage by large U.S. law firms.
The Meerkat App: Opportunities and Lessons Learned
For legal marketers, the Meerkat story presents both an opportunity and a lesson to be learned.
Hunting for Prospects and Clients on Google + Communities
Google + communities can be very effective in reaching a target audience of business decision makers.
How Accountants Are Using Social Media
Accountants for the most part are just as slow as lawyers in coming to the social media party. If anything they may be trailing behind the legal profession.
The 2014 Social Law Firm Index
This year we’ve expanded our coverage to provide a ranking of the top 100 U.S. firms.
Why I Hate the Phrase "Content Marketing"
Content Marketing is one of those slippery terms that serves a multitude of purposes and covers up a multitude of sins
What is a Practice Platform?
The concept is based on adapting the idea of an author’s platform, as this has emerged in the publishing industry in recent years, to the needs of lawyers, accountants and other professionals.
10 Easy Tips to Help Lawyers Improve Their LinkedIn Profile
How can Lawyers improve their LinkedIn profile? Any lawyer who hopes to attract new clients, be known as a thought leader in their area of practice or benefit from their professional network need to learn how to...
Why Law Firms need to Use Google+ for their Social Media Marketing
I recently gave a presentation to members of the New York chapter of the Legal Marketing Association entitled "I have a blog, a Twitter handle, and a LinkedIn page, now what?” The audience was mostly comprised of...
Podcast Ep. 152: How to Advance Your Career in Professional Services
In this episode of the Legal Marketing 2.0 podcast, Guy is joined by Dominic Ayres. Dominic is the Senior Client Development Manager at Eversheds Sutherland. He heads up the development and growth of international client relationships and sector strategy. Dominic...
Our Posts
- 14 Law Firm Email Newsletter Ideas to Try This Year
- Podcast Episode 169: It’s All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business
- The Who, What, When, Why, and How of Digital Marketing for Law Firms
- LinkedIn for Lawyers: 12 Steps to The Perfect Profile
- How to Run Twitter Ads for Law Firms
